What companies often forget is that inspiration works better. What is the difference then? As a company you need to know why (why?) your customers are customers of yours. You also need to know why (why?) your employees work for your company. If you know that, you understand the reason why someone has chosen your company to be a customer or to work for. Apparently you inspire people because of what you are and what you want to achieve in this world. Why do you inspire these people? If you understand this, you will be able to expand your business even further and especially enter into long-term relationships with your customers and employees. This is something that Apple understands and Dell does not. You will therefore also have to radiate this message in your online universe.
You should definitely not forget to keep manipulating your customer (in a positive way of course), but also think about how you can inspire your customers. Why does your company exist? What is the goal? Making money is certainly not this; this is a consequence.
Inspiration transcends manipulation. If you understand and apply this (and that is not easy), then as a company you always have the winning cards in your hands. An important instrument for this is The Golden Circle by Simon Sinek . Start with Why!
And how then?
How can you convey inspiration well? How do you ensure that your target group reads your message and acts on it? Make sure that your message is different, stands out, touches people. Don't tell what you do or how you do it, but why you do it brother cell phone list If you don't do this, you are a pickpocket of your own money. You determine where the visitor of the website puts his or her focus.
Pickpocketing
That means pickpocketing. What does that have to do with this story? More than you think. A good pickpocket also tries to direct our brain to things that are interesting enough to temporarily focus on; this gives the pickpocket time to do his job, without you noticing. Our brain works this way. Many things go unnoticed and we can only focus on 1 or 2 things at a time. As a result, we do not perceive the rest of the world. You can also use this knowledge of the brain on the web. By understanding how a pickpocket works, you will also understand how not to set up your website. However, you will notice that many websites are set up in this -old-fashioned- way. How does a professional pickpocket work then?
Pickpocket in action
Pickpocketing has a lot to do with the way we experience things, how we deal with information and how we read a website. The video above is of a famous pickpocket who also gives shows in Las Vegas. This pickpocket is very good at shifting the focus of the victim (just like an illusionist), which causes the focus to disappear from the places where he wants to perform his action; the opposite of what you want to achieve on your website!