The value of experimenting and analyzing
There is no need to fear Social Media, you have to try and experiment until you find what your target audience really likes. The only way to find the key to what works in Online Marketing and Social Media is through the “trial-error, trial-error technique”. There is no need to be afraid of new things. I myself started a blog that later failed. I don’t mind admitting it. On the contrary, it was what prompted me to rethink my entire strategy and start from scratch with everything I had learned from previous experience.
. Instagram as a channel for brand humanization
Placing an Instagram link on your blog is a good strategy. Doing it this way is a way to better connect with your audience, it helps them see you in a more accessible way. Don't miss our Aula CM Instagram where you can see our most personal and mischievous side. As an example, our most ridiculous… and funny video.
he value of personal branding is incalculable
Vilma Nuñez's advice is not to try to be someone you are not. That doesn't work. Be yourself. Going little by little and connecting with people is what will make you successful. You have to work hard and take it seriously.
Trying to Educate Instead of Convincing or Selling
When you visit a client, you have to teach them. Vilma Nuñez tells australia telegram lead that the secret is “less selling and more training.” Educating your client is necessary to make them understand which strategy best suits their needs. Sticking to the basics no longer works; you have to go one step further.
Differentiation as the axis of a brand
When you start searching and see duplicate content and everyone talking about the same thing, the only way to make a difference is to be yourself. Give your posts a touch of humor, or a more professional approach explaining things as if you were a teacher. Make a mini video, or show a good infographic… it is very important that the personality of your brand is conveyed there. And that you are transparent.
Apply indirect marketing on social networks
Vilma Nuñez gives us advice on what works and what doesn't on Instagram. Uploading a banner of the course you're going to give doesn't work. What works is, for example, if you've been to a conference as a speaker, uploading photos, telling it as a story, in a fun and transparent way. It's like reinventing the way we sell what we do through lots of nice texts and photos that really impact people.
Value hard work and doing all kinds of tests
I would recommend that those who want to work on their personal brand on a blog have a clear idea of what they want and dedicate many hours to it, whether you are a company or an individual. The results are not immediate and perseverance and hard work are important. It is also important to try things out. It is okay to make mistakes, you learn from them.
The results I achieve are not due to luck. They are due to the determination to want to achieve something and the time to dedicate to it.