Automatic sales emails: why and how to use them?

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Sending automatic sales emails can help the sales team personalize approaches to customers, save time — since the sending occurs in a pre-programmed manner and without the need for close monitoring by salespeople — and even increase sales through the right content for each stage of the journey.

Key takeaways from this article:
Sending automatic emails involves using tools to automate the process, allowing the company to send marketing emails aimed at prospecting and converting more customers.
This tactic can be used to automate sales and create more personalized approaches. However, to achieve results, it is vital that messages are direct, use the contact's name and have a good CTA.
Automatic sales emails can be very beneficial for the sales department. However, they need to be included in an assertive sales process to bring good results.
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And yes, email is still alive and well in sales. According to data from Zero Bounce , over 60% of people prefer to communicate via email when it comes to work, and 88% use the channel daily.

To speed up sending, companies are investing in the automation process to send mass automatic messages.

By the way, according to data shared by Invesp , automation can increase not only the number of prospected leads, but also the number of conversions. The result is one: increased sales.

Want to learn how to use the automatic email strategy to increase your sales? Then keep reading, as we explain three ways to do this and also show you 3 examples of automatic email responses that you can use at will!

What are automatic emails?
In short, automatic emails are the result of the process of automating the sending of messages via email to company contacts. Instead of writing each message individually, you create a standard template and send it to your lead base with the help of a dedicated tool.

The tactic can be used to automatically send emails to prospect more customers, nurture leads from the contact base, maintain a good relationship with the brand or notify about promotions and launches.

In any case, it is crucial to segment your leads. In other words, you should not send the same message to all your customers, but create different templates to be sent according to their profile, funnel stage and the content they consume.

The intention is to ensure that messages are not generic, but personalized, thus increasing the chances of obtaining satisfactory feedback from customers.

When used well, automated sales emails help companies:

increase the rate of engagement with the brand;
save time;
retain more customers;
personalize interactions;
increase sales.
How to use automatic email sending in sales?
You already know what automatic sales emails are and have seen some practical tips on how to write a message that converts. Now it’s time to find out how to use this strategy to increase sales. Let’s get started!

1. Send marketing emails
Email marketing is a digital marketing strategy that aims to send emails to targeted contacts with the aim of generating leads and increasing sales.

Here, you can send promotions, notices about product launches, special date celebrations or rich content.

Either way, the strategy helps keep your contact base active and generate value for your customers.

>>>> Learn more at: Is email marketing still worth it? Complete guide

2. Automate the sales process
Automated sales emails also help to optimize the sales process, especially lead generation.

This is because you can use the strategy to connect with potential customers who have telemarketing leads, egypt telephone number data left their contact details on a landing page or sign-up page.

As a result, these contacts are automatically entered into the database, saving a lot of time for salespeople and the marketing team.

Take the opportunity to check out the 7 essential steps for a good sales process!

automatic (sales) emails
3. Personalize approaches
At the same time, automatic emails allow you to personalize your customer outreach.

This happens because of contact segmentation and also because email marketing tools allow you to personalize different points of the message, such as the introduction.

Thanks to this feature, you can address each person by name and send the right content to meet their expectations.

How to write automatic sales emails?
As we said, automatic sales emails need to be personalized. Therefore, the first step is to identify the different profiles of your leads and group them according to the characteristics they have in common.

For example, leads who downloaded a specific e-book vs. leads who requested a demo of your service. Once you’ve done that, follow these tips:

use the lead's name at strategic points in the message;
be direct;
explain the reason for contact;
offer social proof;
finish with a good CTA — call to action.
>>>> Learn more: How to Write a Sales Email to a Customer That Will Increase Your Response Rate

Email autoresponder examples to inspire you
Want to see how to use the tips from the previous topic to create a message that converts?

So, check out these 3 examples of automatic responses for sales emails that you can adapt to the reality of your business!

1. Conversion
Let's say you create a landing page to promote an e-book and the lead needs to leave their email address to download the material. In this case, you can send an automatic email message indicating other material or making a proposal. For example:

Hi [lead name].

We saw that you were interested in our e-book [title] and we thought you might also like [name of your service], as it can help your company [solve a customer pain point].

How about taking a free trial? If you are interested, just access the link below and sign up.

[link to registration page].

2. Newsletter
Newsletters can be a great way to nurture your leads, while also encouraging them to build a good relationship with your company by sending them interesting content to keep them engaged.

Imagine a customer has signed up for your newsletter. In this case, you can send messages like this:

Hi, [contact name]. How are you?

How about staying up to date with the best tips of the week for [some customer need]?

To help you, we have separated some content that may interest you. Take the opportunity to check it out and stay up to date with everything you need to know to [reinforce the need].

[add links to related content].