In order to increase paid conversion rates, these resistances and concerns must be minimized. This can be achieved by simplifying the display of information, increasing trust, optimizing the payment process, etc. . Optimization methods for paid conversions Analysis based on quantitative data By analyzing user behavior data, you can identify bottlenecks in the paid conversion process. For example, you can analyze which step users lose the most, which user groups are more likely to pay, etc. This data can help us optimize the conversion flow in a targeted way. Taking iQiyi as an example, it can analyze the behavioral differences between users watching free and paid content to find out which types of content are more likely to encourage users to pay.
At the same time, the impact of different price points on canada email list user payment behavior can also be analyzed to optimize pricing strategies. Collect qualitative feedback In addition to quantitative data, qualitative feedback from users is also very important. Questionnaires, user interviews, etc. can be used to gain an in-depth understanding of users' thoughts and concerns during the payment process. This feedback can help us uncover issues we may have missed through data analysis. For example, through user interviews,iQiyi can uncover reasons why some users are reluctant to pay, such as concerns that the content quality is not high enough, or that the price is relatively expensive compared to other platforms.
This feedback can help iQiyi further optimize its content strategy and pricing strategy. See industry best practices Studying what competitors and industry leaders are doing can provide valuable insights. For example, you can analyze their pricing strategies, member entitlement settings, promotions, etc. and learn from their best practices. iQiyi can study the practices of leading international streaming media platforms such as Netflix and HBO, such as how they set membership levels, how they recommend content, how they design user interfaces, etc. , and get inspiration from them and innovate on their own terms.