Enterprise Client Solutions Leader

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There is nothing wrong with “differentiation” per se, especially for tapas. However, for a company like HeiTea that once led the trend and is in an extremely competitive market like Chinese teas, “differentiation” alone is not enough to average out and achieve “differentiation”. . Inspiration - Re-understanding “differentiation” Brand Ape has emphasized “differentiation” many times, let’s reorganize it: First of all, “differentiation” is not a strategy, but a mindset, a mental state that comes from listening, observing, absorbing and respecting. More importantly, “differentiation” is a commitment, a commitment to understanding people and letting them know “yes, we understand”.



Second, there are three areas cambodia email list of differentiation – from “different” to “exceptional” to “unique”. “Different” – we will want to connect with that! The art of standing out from the competition If new consumer brands want to stand out, differentiation alone is not enough. “Different” – we will love it!It is no longer about blindly satisfying market demand, but about looking for gaps in value creation. It is necessary to exceed user expectations and integrate aesthetics and art to create exclusive differences. "Unique" - we will fall in love with it! "Unique" has jumped out of the differentiation category, but it is unique, even at the strategic level.



Focus and loyalty are the real tests of uniqueness. In fact, Huayi Tea has been full of "spirituality" and "inspiration" in the past two years. The brand also agrees with the words of founder Nie Yunchen, that is, "We hope to convey the entire culture of tea drinking, including inspiration. design, and that's cool." However, since the opening of the franchises, "inspiration, design and coolness" have gradually faded. One could even say that what was once "inspiration" is now "mediocre". . bucks VS Heite's open letter: "Key actions" and inspiration Interestingly, both have four key actions.