Geofencing has become a powerful tool in the digital marketer’s arsenal. This location-based strategy uses GPS, Wi-Fi, or RFID to create a virtual boundary around a specific geographic area. When a user enters that area with their mobile device, they can receive targeted ads or notifications.
In 2025, geofencing is widely used by retailers, restaurants, event overseas data organizers, and service providers to deliver timely, relevant messages. For example, a coffee shop might send a discount code to nearby users during morning rush hours, or a clothing store could notify passersby about a flash sale.
Geofencing isn’t just for offers—it’s also valuable for gathering data. Brands can track how often users visit locations, how long they stay, and whether they return. This insight helps refine audience targeting and improve marketing ROI.
To be effective, geofencing campaigns must balance personalization and privacy. Clear opt-ins and value-driven messages are essential.
By reaching the right audience in the right place at the right time, geofencing turns foot traffic into conversions and boosts brand engagement.