How to maximize profits on Valentine's Day with ecommerce

[shukla7789]

couple shopping online for Valentine's Day
Valentine's Day is a unique occasion for online merchants looking to maximize their profits.

If we consider the potential of ecommerce – whether on websites, mobile, social networks, marketplaces or even via WhatsApp – there is a sea of ​​opportunities to take advantage of.

Looking at the data, this potential for retail on festive dates is clear. According to the Cielo Expanded Retail Index (ICVA), revenue at Easter 2023 was 4.6% higher than in 2022 , representing the highest revenue in five years . This indicates a positive trend that can be replicated on Valentine's Day .

Let's discuss how to make your e-commerce more attractive on this guatemala whatsapp database date , placing the customer at the center of the process and applying the personalization strategy .

Summary
Transforming the customer into the protagonist of the Purchase Journey
The power of personalization in ecommerce success
Want to find out everything about your customer's online purchasing behavior?
Relationship and data: a winning combination
Boosting your ecommerce with Zydon Link
10 Tips to Boost Your Marketplace Sales with Sankhya
Transforming the customer into the protagonist of the Purchase Journey
Transforming the Customer into the Protagonist of the Purchase Journey
According to reports from companies such as All In, Clear Sale and Neotrust, in 2022 Valentine's Day generated revenue of R$6.5 billion in retail .

In the e-commerce segment , this date drove growth of 9.8%, totaling R$15.4 million in purchases made through online channels. Therefore, we can say that the key to successful e-commerce is ensuring that the customer is the central part of the process .

User experience is crucial , so it must be easy and intuitive . On Valentine’s Day, consumers are looking for special gifts for their partners. Therefore, providing an easy, fast and personalized shopping experience can make all the difference.

Here are some tips on how to boost the purchasing journey :

Exclusive offers: Create special promotions and personalized discounts for customers, taking into account their profiles and preferences.
Personalized messages : Send emails, text messages, or push notifications with personalized content, such as gift suggestions, reminders of important dates, and exclusive coupons.
Personalized landing pages: Create landing pages specifically for Valentine's Day, with products selected according to the customer's profile and personalized messages.
Loyalty programs: Offer exclusive rewards and benefits to your most loyal customers , encouraging them to make repeat purchases.
Personalized chatbots: Use AI-powered chatbots to provide personalized service and respond to customer queries and needs efficiently.
The power of personalization in ecommerce success
The Power of Personalization in E-Commerce Success
Personalization is a powerful method to improve user experience and increase sales.

Use customer data to deliver product recommendations, personalized promotions, and a tailored shopping experience .

On Valentine's Day, you can suggest gifts based on a customer's past purchases or browsing history .