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Black Hat SEO in 2019 (and What You Should Do Instead)

Posted: Tue Dec 24, 2024 9:30 am
by shukla7789
You don't like Vegeta from Dragon Ball Z because he's strong and cool. You like him because he fights by his own rules, because he's a proud, strong-willed anti-hero.

He's so… cool.

Google is the exception. The search engine has rules and requires SEOs to follow them. And while Vegeta was happy to beat Goku once, you’re guaranteed to regret breaking Google’s guidelines.

When it comes to SEO, avoiding black hat tactics is essential for success.

What is black hat SEO?


Black hat SEO is the term that defines practices that can improve your czech republic whatsapp database in organic search results, but in a way that Google condemns.

And when we say condemn, we mean it. Using black hat SEO techniques can get your site banned from search results. So, you better please Google!

What is considered black hat SEO?


Pages created only to direct visitors to other pages on the same website.
Using a script or any other tool to generate and publish duplicate content.
Adding hidden (invisible) texts or links to visitors with the sole intention of improving search engine optimization (SEO).
Overusing a keyword to optimize content, using the same keyword multiple times in text, images, tags, etc.
Creating a network of websites without any objective just to gain links and rise in Google .
Copying content from another website and using it to drive traffic to your website.
Publishing fake news to attract clicks with a biased title and directing visitors to a page that has nothing to do with the content.
Using irrelevant keywords in old content with the aim of ranking for those keywords.
These are just a few of the black hat SEO techniques – there is an exhaustive list of many more that can hurt your organic rankings. This list is not static, as organic results and Google’s algorithm are constantly changing.

Who knows, maybe one day Google will teach you how to do SEO properly (probably never ). But in the meantime, these 8 examples should give you an idea of ​​what not to do.

But then, what SEO techniques should you follow?


White hat SEO refers to the set of techniques approved by Google – congratulations if you guessed right.

Without a doubt, the best thing you can do to climb to the top of Google is to create high- quality , informative content that answers your visitors' questions.

Also, good original content gets links. Getting links helps a lot.

Another thing: your website needs to be fast , secure and easy to navigate . Making the switch from HTTP to HTTPS is essential.

Additionally, on-page SEO still prevails. To make a page relevant to a visitor’s query, you need an irresistible title, meta tags, etc. When it comes to on-page SEO, it’s important to pay attention to ranking factors .