Online Reviews and Reputation Management
Posted: Sat May 24, 2025 9:03 am
Online reviews on platforms like Google, Yelp, and Facebook are essential for small businesses, as they serve as social proof and influence buying decisions. Encouraging satisfied customers to leave positive reviews helps build credibility and trust with new prospects. Monitoring and responding to reviews—both positive and negative—demonstrates professionalism and a commitment to customer service. A strong online reputation can be the deciding factor when a customer chooses between you and a competitor. Making reputation management part of your digital marketing strategy ensures long-term business health and stronger customer relationships.
9. SMS Marketing for Instant, Direct Communication
SMS marketing is often overlooked, but it offers unparalleled open rates and quick response times. For small businesses, sending promotional texts, telemarketing data appointment reminders, or flash sales via SMS can be highly effective. This channel is particularly useful for service-based businesses, local retailers, and hospitality venues. Because it’s direct and personal, SMS often results in higher engagement rates compared to email or social media. However, it’s important to obtain explicit consent and avoid overuse, as misuse can quickly alienate your audience. When used properly, SMS is a powerful and cost-effective tool.
10. Affiliate Marketing to Expand Reach Without Upfront Cost
Affiliate marketing allows small businesses to partner with bloggers, influencers, or other businesses to promote their products in exchange for a commission on sales. This approach expands your reach without requiring a large upfront investment. Affiliates are incentivized to generate conversions, making this a performance-based strategy. For small businesses with limited marketing budgets, affiliate marketing can be a scalable and low-risk way to grow sales and brand visibility. Platforms like ShareASale or Impact make managing affiliate relationships simple and trackable.
9. SMS Marketing for Instant, Direct Communication
SMS marketing is often overlooked, but it offers unparalleled open rates and quick response times. For small businesses, sending promotional texts, telemarketing data appointment reminders, or flash sales via SMS can be highly effective. This channel is particularly useful for service-based businesses, local retailers, and hospitality venues. Because it’s direct and personal, SMS often results in higher engagement rates compared to email or social media. However, it’s important to obtain explicit consent and avoid overuse, as misuse can quickly alienate your audience. When used properly, SMS is a powerful and cost-effective tool.
10. Affiliate Marketing to Expand Reach Without Upfront Cost
Affiliate marketing allows small businesses to partner with bloggers, influencers, or other businesses to promote their products in exchange for a commission on sales. This approach expands your reach without requiring a large upfront investment. Affiliates are incentivized to generate conversions, making this a performance-based strategy. For small businesses with limited marketing budgets, affiliate marketing can be a scalable and low-risk way to grow sales and brand visibility. Platforms like ShareASale or Impact make managing affiliate relationships simple and trackable.