Why hire a communications agency specialized in Change Management?

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An agency specialized in Change Management understands the complexities of organizational transformations and adapts communication using internal company resources, avoiding common pitfalls of this process and achieving positive results. In addition, it customizes communication strategies according to each project, differentiating itself from everyday internal communication.

How does Agência Sabiá work with Communication for Change Management?
Most consultancies that offer Change Management services have communication skills, but they are not always prepared to effectively direct this communication to the company's internal resources. This is an aspect in which Agência Sabiá stands out. Sabiá adopts a highly personalized approach, taking advantage of the organizations' internal communication tools and proposing integrated strategies for Change Management.

The channels, personas , target audience and frequency are tailored cameroon whatsapp number database to meet the needs of the transformation project. This process differs from the usual internal communication flows, as it involves a change in the usual communication flow itself. In short, Agência Sabiá’s approach values ​​personalization, efficiency and integration with the company’s internal operations, ensuring that communication is a key component for the success of the transformation.

Pedro Braga - Executive Director Sabiá

“People have every right to connect with a change or not. And this can obviously determine whether or not they stay in a company that needs and must change. Fortunately, when a company follows a sensible path, most people will stay connected to it. The problem arises when an important change is poorly communicated and misunderstood. When this happens, people can feel pressured to accept it and pretend to connect when it doesn’t exist, which tends to become an even bigger problem than explicit resistance. It is essential to promote an open dialogue between employees, clients, partners and even customers. This is where Agência Sabiá plays a central role.”

Pedro Braga, General Director of Sabiá Agency

Who can use communication for Change Management?
Communication in Change Management can be applied by a wide variety of organizations seeking to implement significant changes in their operating environment. This includes companies from various sectors, non-profit organizations, educational institutions, government agencies, healthcare institutions, NGOs, civil society organizations, and research institutions, among others. Basically, any entity that is undergoing a transformation process and wants to ensure a successful transition can benefit from communication for Change Management.

Check out some of the Change Management projects carried out by Agência Sabiá below.

Cibra
Change Management communication was applied during the Salesforce implementation in 2021, focusing on the Awareness and Desire stages, using the ADKAR model. Good communication played a significant role in the successful adoption of the new sales tool, especially in the context of remote work. In general, projects that incorporate Change Management and effective communication show greater adherence of the released applications and an increase in engagement, with an estimated gain of 20% to 30% in the engagement of Key Users and end users, highlights Antônio Albérico de Souza Santos, IT Manager at Cibra.

Having a team dedicated to communication in change projects was an important differentiator for Cibra, a company with a customer-centric focus and a startup approach. This is evident in projects such as the migration to SAP S4/Hana, where the presence of professionals specialized in Change Management and corporate communication is essential. The company also had the support of Agência Sabiá as a consultancy to assist in the Change Management processes , efficiently implementing the ADKAR methodology, avoiding delays that are common in projects that do not have a team dedicated to these aspects.

Antonio Albérico de Souza Santos, IT Manager at Cibra

“Agência Sabiá conveys solidity and quality in each product delivered, adopting a highly collaborative approach that allows the client to make the necessary adjustments quickly and without compromising the quality of the deliveries. The meetings are clear, the methodology is well explained and executed with precision. The agency promotes an open and direct dialogue about all stages and processes, from start to finish. Therefore, it is a valid choice both for processes that already have a change team and for those in which there is no idea how to approach Change Management.”