Selling on Pinterest. How can it help you build your e-commerce business?

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Pinterest, which debuted on the social media scene a decade ago, has never gained as wide an audience as Facebook or Instagram. But today – slowly and quietly – it is proving that the e-commerce industry should not underestimate its potential. How can you use it for marketing and make sales on Pinterest work?

Pinterest announced in 2019 that it has 322 million monthly active users worldwide . While nearly a third of those users are from the United States, the number of users abroad is growing rapidly. In 2019, the growth was around 51 million, compared to five million in the US. These are still not statistics that impress the players at the top of the heap, but – something that is not so obvious again in the world of social media – it is growing . According to Statista's Research Department , in 2021 Pinterest was among the 15 most popular social networks in the world by number of active users.

Pinterest Sales – Index:
What is Pinterest?
Who is using Pinterest?
Pinterest Sales
How to use Pinterest to increase sales?
Shopping on Pinterest?
What is Pinterest?
It allows you to share your ideas and save others’ “for later .” Each idea is a “pin” consisting of bosnia and herzegovina whatsapp number database image, a brief description, and a link that directs you to the source , which could be a blog, website, or e-commerce store.

Who is using Pinterest?
It’s definitely a favorite among women , who primarily use it to browse and “pin” information about the latest trends in fashion, home decor, and cooking. But just like on Instagram, men are on the platform in growing numbers . They accounted for 40 percent of new users in 2019.

Pinterest Sales
It’s no secret that social media can significantly increase traffic to retail websites . But why – when Facebook, Instagram, and even TikTok and Snapchat have larger user bases – should e-commerce be interested in Pinterest?

On the one hand, the platform advertises itself as a tool for finding inspiration, which means that, according to it, it directly influences purchasing decisions . Secondly, the content published on this platform “lives” much, much longer than on other platforms. It can be updated and gain new audiences even many months after publication.

Above all, Pinterest simply makes shopping easier because it works like a very advanced search engine. When you type the phrase “running shoes” into the search bar, the platform suggests words like “Nike,” “Women’s,” “Adidas,” and provides results that match the criteria.

pinterest_search_bar
When you click on a selected result, it displays information about the chart source and more suggestions.

pinterest_shoes
The user can, on the one hand, scroll endlessly in search of the product of his dreams, narrowing down the results provided by the algorithm more and more precisely, but on the other hand – proceed very quickly to the execution of the order as soon as the product is in the store.

And that's not all. A very interesting but still underrated feature of Pinterest is visual search . Thanks to this mechanism, it is possible to find products similar to the one selected in the image (you can use an existing image or take your own photo). In this way, we do not use keywords, but graphics.

Pinterest makes no secret of the fact that visual search should – in addition to making life easier for users – help businesses sell. We can use, for example, sponsored pins , which work like ads on Google's search engine. They are displayed – for a fee – in places where they are most easily noticed by recipients . Thus, they will appear on the News and Category pages and in the search results of the target audience.