Step 4. Rework Your Post to Match the Search

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Step 4. Rework Your Post to Match the Search Intent
When someone searches for a particular keyword, they have a certain “search intent”—what they’re expecting to get as a result of that search.

For instance, if someone searches for “digital marketing ideas”, their search has what’s called “informational intent”. They’re looking for information: they’re probably not looking to buy something, so a blog post all about a new digital marketing product you’ve created probably won’t be a great fit.

You want your post to match up with the usual search intent for your keyword. That may mean reworking your post a little to make sure that you’re delivering whatever someone searching for that keyword would expect.

Step 5. Check Facts and Statistics Are Still Correct
You wrote your old blog post a year or more ago—and things may well have algeria phone number library since then. Perhaps you quoted a statistic, such as the percentage of internet users who are browsing on mobile devices, and that statistic has changed due to more recent research. Maybe you mentioned a celebrity who has now changed their name.

When you go through the text of your post, look out for any facts and statistics, and correct them if needed. Even something as simple as your business’s opening hours or where to find you on social media may have changed in the past year or more.

Step 6. Replace Any Broken or Outdated Links
Your next step is to check all the links in your post. Some links may be broken altogether: perhaps the webpage you’re linking to has a new URL, or the website has now gone. Other links may simply be outdated—there might be a more up-to-date source you could link to instead. There’s also probably new opportunities to add links for affiliate marketing purposes into your older content.

Go through, link by link, replacing any that are no longer working or relevant. This also goes for internal links (ones to other pages on your own site): make sure that they’re still working, and consider whether you’ve created something more recent that you’d like to link to instead.

Step 7. Add Links to Related Content On Your Site
As well as checking that all existing links to posts, pages, or resources on your website are accurate, you’ll also want to look for opportunities to add new internal links.