I will analyze not only the technical

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Contextual advertising no longer requires manual configuration of each element, as before. We see that Yandex is actively developing automation, but it is important to understand that this is a double-edged sword. On the one hand, it is enough to insert a link, and the system will generate creatives, create a video and select an audience. On the other hand, such simplification opens the door for inexperienced advertisers, which leads to increased competition and cost per click in niches.

In this article, innovations of Direct, but also how to use them northeast cell phone number list in the conditions of growing competition. We will talk about real cases where new tools really worked, and about those cases where old methods are still more effective.

New advertising accounts: what has actually changed
Yandex promotes the idea of ​​a "quick start" - a minimum of settings to launch a campaign. But let's look deeper. For professionals, other updates are more important:

A/B tests are out of beta (you can forget about complex Excel tables for comparing effectiveness);
Updated inheritance of ad elements;
Integration of all functionality into Direct Commander is expected (this will really simplify working with data).
The key point here is that Yandex is not just simplifying the interface, but creating an ecosystem where even complex tools become more accessible. For example, A/B testing used to require manual work and complex calculations. Now it is a built-in funct