Not knowing where to start
Posted: Wed Apr 23, 2025 5:56 am
Why Choose Salesforce Marketing Cloud?
Companies that are committed to digital transformation know that marketing is no longer just about advertising, but about relationships and experiences. Salesforce Marketing Cloud allows you to:
Personalize every interaction with your customers based on their preferences and behaviors.
Automate omnichannel campaigns to reach users at the right time and place.
Make data-driven decisions with artificial intelligence tools and advanced analytics.
But technology alone isn't enough. What's really important is how you use it to achieve your business goals.
freeway-salesforce-March - Blog Article – Mkt Cloud_Image 1The challenges of implementation and how Freeway helps you overcome them
Salesforce Marketing Cloud consulting can present a variety of challenges, but with the right support, these can become opportunities.
Every business has different needs . Some seek to increase lead conversion, others strengthen customer loyalty, and many need to optimize their digital marketing campaigns. Without a strategic plan, it's easy to waste time and resources on disparate tactics.
At Freeway , we first analyze your business , your goals, and your industry to define an implementation strategy aligned with your needs. It's not just about the technology; it's about maximizing its impact on your business results.
Challenge 2: Integration with other systems
Many companies already have CRM, e-commerce platforms, analytics nepal cell phone number list tools, and customer service systems. If these systems aren't properly integrated with Marketing Cloud, they miss out on the opportunity to create seamless, data-driven customer experiences.
For example, in the case of Grupo Purdy , the integration of Salesforce Marketing Cloud with its CRM allowed it to automate communication with customers based on their interaction history, optimizing its sales and post-sales process.
Our team specializes in integrating Marketing Cloud with tools like Salesforce Sales Cloud , Service Cloud , ERP platforms , and e-commerce solutions like Magento and Shopify , ensuring efficient data management and accurate campaign execution.
Challenge 3: Lack of internal knowledge to leverage the platform
Having the right tool doesn't guarantee success if your team doesn't know how to get the most out of it. Many companies implement Salesforce Marketing Cloud but fail to fully utilize its capabilities due to a lack of training and clear strategies.
For example, at Alsea , training its internal team enabled the creation of hyper-personalized campaigns with promotions based on its customers' purchasing behavior. Without this knowledge, the tool's potential would have been wasted.
At Freeway, we not only implement the platform, but we also train your team to master all its features and create effective strategies independently.
Companies that are committed to digital transformation know that marketing is no longer just about advertising, but about relationships and experiences. Salesforce Marketing Cloud allows you to:
Personalize every interaction with your customers based on their preferences and behaviors.
Automate omnichannel campaigns to reach users at the right time and place.
Make data-driven decisions with artificial intelligence tools and advanced analytics.
But technology alone isn't enough. What's really important is how you use it to achieve your business goals.
freeway-salesforce-March - Blog Article – Mkt Cloud_Image 1The challenges of implementation and how Freeway helps you overcome them
Salesforce Marketing Cloud consulting can present a variety of challenges, but with the right support, these can become opportunities.
Every business has different needs . Some seek to increase lead conversion, others strengthen customer loyalty, and many need to optimize their digital marketing campaigns. Without a strategic plan, it's easy to waste time and resources on disparate tactics.
At Freeway , we first analyze your business , your goals, and your industry to define an implementation strategy aligned with your needs. It's not just about the technology; it's about maximizing its impact on your business results.
Challenge 2: Integration with other systems
Many companies already have CRM, e-commerce platforms, analytics nepal cell phone number list tools, and customer service systems. If these systems aren't properly integrated with Marketing Cloud, they miss out on the opportunity to create seamless, data-driven customer experiences.
For example, in the case of Grupo Purdy , the integration of Salesforce Marketing Cloud with its CRM allowed it to automate communication with customers based on their interaction history, optimizing its sales and post-sales process.
Our team specializes in integrating Marketing Cloud with tools like Salesforce Sales Cloud , Service Cloud , ERP platforms , and e-commerce solutions like Magento and Shopify , ensuring efficient data management and accurate campaign execution.
Challenge 3: Lack of internal knowledge to leverage the platform
Having the right tool doesn't guarantee success if your team doesn't know how to get the most out of it. Many companies implement Salesforce Marketing Cloud but fail to fully utilize its capabilities due to a lack of training and clear strategies.
For example, at Alsea , training its internal team enabled the creation of hyper-personalized campaigns with promotions based on its customers' purchasing behavior. Without this knowledge, the tool's potential would have been wasted.
At Freeway, we not only implement the platform, but we also train your team to master all its features and create effective strategies independently.