Franchising marketing and communication

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And that's how Giovanni even thought about giving up franchising because he thought it wasn't working, that people didn't have money to spend and that the market was in crisis.
He started to think that all the work he had done previously had been a waste of time.

Until one day he decided to contact the same Reting franchising consultant with whom he had done the consultancy, who directed him to a colleague who deals specifically with the search for franchisees.

So they started working on marketing and communication for botim data franchising with the aim of selling affiliations that would last over time and make the network strong.

Franchising marketing and communication


Marketing and communication are the tools with which the parent company searches for affiliates ready to open new stores.
In general, marketing is divided into B2C (Business to Consumer), where we work on levers related to personal benefits such as pleasure or problem solving; and B2B (Business to Business), with levers focused on cost savings, process optimization and increased turnover.