the entrepreneur who wants to develop the network and become a franchisor ?

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He too will receive training because being a franchisor means taking on a new role, with new responsibilities and actions to perform.

Because the fact of having written a manual, a contract and having done some online advertising, I'm sorry, but it doesn't make you a franchisor.
The franchisor is the person who knows how to transfer his know-how, provide consultancy, train people and listen. All this not in an amateur way, but professionally thanks to the professional path he has taken that allows him to become a sort of consultant and trainer of his own network.

Having explained the consultancy part, I also want to talk advertising data to you about the aspect related to the development of the franchising network.

Franchise Development: Reting's Point of View
Franchise development

Franchising development in Italy, unfortunately, is still stuck at what was done in the 60s-80s and perhaps the great innovation of franchising has only arrived in the last 10 years with the creation of various portals for aggregating offers.