How to Choose a Good Domain Name for a New Business in 6 Steps

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When starting a business or launching a new venture, it is important to reach the widest possible audience. Therefore, in the digital age, it is essential to have a website. This way, our business will not be limited by territory and will have a chance to achieve success. However, in order for the website, which is a showcase of our brand and product, to attract customers properly, it is important to choose the right domain name. Here are 6 simple steps that will tell you how to choose the perfect name.

Domain name – index:
Choosing a domain extension
The simpler the better
Length matters
The name should define our business
What not to do when choosing a domain name?
Choosing a domain extension
When choosing a website address, it is worth considering every aspect. Not only the name is important, but also the extension. The vast majority of websites use the global .com extension, the advantage of which is that it australia whatsapp number database a keyboard shortcut in mobile browsers, which makes it intuitive for mobile users. If we choose a different extension for our website, it may happen that a visitor, searching for our company, will intuitively use the easily accessible .com and see a competitor's website.

However, when choosing an extension, it is also worth being guided by our company profile. Depending on the scope of our services, we can choose national or local extensions. The same applies if we want to emphasize the specifics of our business, in which case we can choose a so-called custom extension that clearly defines the industry of our business, e.g. .travel, .sports, etc.

domain name
The simpler the better
If we have already decided what type of extension will be suitable for our website, it is time to deal with choosing a name. Taking into account the perception ability of the average person, it is better to opt for a simple name that is easy to remember and intuitive for the recipient. Using complicated phrases in the domain name will make it more difficult for people to access our offer. Remember to choose a name that is easy to pronounce and write. A difficult name will generate many possible misspellings, making it difficult for our customers to find our website.

Length matters
The shorter the name, the better. According to available statistics, Internet users will easily find our website if its name consists of less than 12 characters. It is recommended that the name does not contain numbers and hyphens, as well as special characters such as @ or &.

Why 12 characters? According to experts, names that exceed this amount consist of about 3 syllables, which makes the word more difficult to pronounce and therefore also to remember. In addition, the fewer the number of characters, the faster we will type in the search engine on a smartphone. However, the maximum allowed number of characters in a domain name is 63, but by far the best choice would be to use 12, as this will also positively affect the position of the website in search engines.

The name should define our business
A website is a modern business card. Therefore, it is important that its name reflects the nature of our company or industry. An interesting way to distinguish the brand is to use a catchy slogan, the abbreviation of which, for example, consisting of its first letters, will serve as the name of our website. This way, we will stand out from the competition, which may offer the same products or services to the customer, but it is our slogan that will stick in their minds.

Additionally, brand or product names are often used in domain names. Building a new brand is not easy and often time-consuming, but including a unique name in your website address can help you get your product noticed. It is important that your brand name is unique and does not contain any existing trademarks. If your brand is well-known in the offline world, it is worth using the same brand name in your domain name.

The domain name should be the same or very close to the name of the website. The recipient may get confused after typing the address and being redirected to a website with a completely different name than our domain.

What not to do when choosing a domain name?
When choosing a domain name, avoid using hyphens and special characters. They are difficult for users to type. In addition, using them in the name can make your website, and therefore your company, seem unreliable. Avoid choosing words that can be spelled in several ways as domain names. Spelling difficulties will lead to unnecessary errors during searches, thus reducing the number of interactions.

Furthermore, if we do not want to expose our website to the suspicion of search engine bots, we should avoid errors in the domain name and the use of existing brand names or trademarks. Otherwise, our domain may be suspended, and the fact of using proprietary data may be reported to the competent authorities.