Develop a multi-channel approach to lead generation
Posted: Tue Apr 22, 2025 9:00 am
The goal is less to obtain a large volume of contacts than to obtain qualified leads. In absolute terms, it's better to have a few leads that result in 100% sales than a large number of poorly qualified contacts that require significant sales work for a minimal conversion rate.
To increase efficiency, one solution is to form partnerships to increase the distribution of inbound marketing campaigns and therefore the number of acquisition points. Multichannel marketing is a way to increase the volume of leads generated.
The first option, which more and more brands are adopting, is to establish partnerships with third-party websites and blogs whose singapore mobile database content is close to the themes of the product or service being sold. Often carried out in the form of banners or sometimes sponsored articles, the campaign then draws a portion of visitors to a dedicated landing page, on which the prospect will enter their contact information to be contacted again. However, this technique sometimes remains imprecise when the theme of the third-party site is too general or not relevant enough.
Social media is also a good source for generating qualified leads. Beyond traditional banner or video advertising, some companies now offer innovative solutions to convince Internet users to request information about a product or service.
In this context, Hipto, for example, offers a lead generation solution that combines the power of social media audiences with conversational technologies to collect relevant data throughout the sales journey. The goal is to provide sales teams with sufficiently precise information to help them convert contacts into sales more quickly and efficiently.
Analyze ROI to Adjust Actions
Deploying an inbound marketing policy can be time-consuming. Campaigns therefore require post-investment analysis to assess the effectiveness of actions and adjust subsequent actions. This will include counting the number of qualified leads generated and calculating the conversion rate.
To increase efficiency, one solution is to form partnerships to increase the distribution of inbound marketing campaigns and therefore the number of acquisition points. Multichannel marketing is a way to increase the volume of leads generated.
The first option, which more and more brands are adopting, is to establish partnerships with third-party websites and blogs whose singapore mobile database content is close to the themes of the product or service being sold. Often carried out in the form of banners or sometimes sponsored articles, the campaign then draws a portion of visitors to a dedicated landing page, on which the prospect will enter their contact information to be contacted again. However, this technique sometimes remains imprecise when the theme of the third-party site is too general or not relevant enough.
Social media is also a good source for generating qualified leads. Beyond traditional banner or video advertising, some companies now offer innovative solutions to convince Internet users to request information about a product or service.
In this context, Hipto, for example, offers a lead generation solution that combines the power of social media audiences with conversational technologies to collect relevant data throughout the sales journey. The goal is to provide sales teams with sufficiently precise information to help them convert contacts into sales more quickly and efficiently.
Analyze ROI to Adjust Actions
Deploying an inbound marketing policy can be time-consuming. Campaigns therefore require post-investment analysis to assess the effectiveness of actions and adjust subsequent actions. This will include counting the number of qualified leads generated and calculating the conversion rate.