HOW AI IS CHANGING THE MARKETING AND ADVERTISING LANDSCAPE
Posted: Tue Apr 22, 2025 4:42 am
54.8% of marketers believe AI can improve the effectiveness of influencer marketing and personalize interactions (it is especially useful for identifying and engaging with influencers).
35.1% of marketers use AI for content production. It remains a popular use case, despite declining from 44% in 2023. 18% use AI for content drafting, 31% for outlining, and 45% for ideation and inspiration.
According to Semrush's The State of AI 2024 Report, 58% of companies are creating blog articles using AI.
49% of marketers use AI for email marketing.
According to Semrush, 31% of companies use AI to create short videos, while 18% use it for long videos. About the same percentage (28%) use it for images.
In 2023, a survey found that 21% of content creators in the US used AI for editing.
Semrush's State of AI 2024 report shows that 22% of paraguay cell phone number list respondents saw a significant improvement in SEO performance, while 43% saw a moderate improvement.
54% of companies use AI to create personalized customer experiences (Marketing AI Institute's State of Marketing AI 2024). 41% also use it to more accurately predict consumer needs and behavior.
A global survey conducted in May 2024 found that 38% of marketers cite increased efficiency in social media as a key benefit (easier idea generation, improved creativity, reduced costs)
According to Semrush, 55% of companies create social media posts using AI.
Over 90% find TikTok's Symphony AI tools attractive.
The TikTok Marketing Report 2024 also shows that after e-commerce integration, the second most important prediction for TikTok marketing growth is the increased use of AI. Automation and AI will be used in particular to improve ad delivery and personalization, with 22.7% citing this as their prediction.
35.1% of marketers use AI for content production. It remains a popular use case, despite declining from 44% in 2023. 18% use AI for content drafting, 31% for outlining, and 45% for ideation and inspiration.
According to Semrush's The State of AI 2024 Report, 58% of companies are creating blog articles using AI.
49% of marketers use AI for email marketing.
According to Semrush, 31% of companies use AI to create short videos, while 18% use it for long videos. About the same percentage (28%) use it for images.
In 2023, a survey found that 21% of content creators in the US used AI for editing.
Semrush's State of AI 2024 report shows that 22% of paraguay cell phone number list respondents saw a significant improvement in SEO performance, while 43% saw a moderate improvement.
54% of companies use AI to create personalized customer experiences (Marketing AI Institute's State of Marketing AI 2024). 41% also use it to more accurately predict consumer needs and behavior.
A global survey conducted in May 2024 found that 38% of marketers cite increased efficiency in social media as a key benefit (easier idea generation, improved creativity, reduced costs)
According to Semrush, 55% of companies create social media posts using AI.
Over 90% find TikTok's Symphony AI tools attractive.
The TikTok Marketing Report 2024 also shows that after e-commerce integration, the second most important prediction for TikTok marketing growth is the increased use of AI. Automation and AI will be used in particular to improve ad delivery and personalization, with 22.7% citing this as their prediction.