HOW AI IS CHANGING THE MARKETING AND
It seems that the implementation of AI is becoming the standard in the global marketing and advertising industry. Almost 70% of marketers have already included AI in their strategies. And this number continues to grow. We see how the marketing profession is transforming before our eyes, and in 5 years, a marketer will be a “digital strategist” managing AI tools, analyzing complex data, and fine-tuning marketing strategies.
A fairy tale??? An exaggeration??? But the statistics below indicate morocco cell phone number list that changes are happening at a speed that exceeds our comprehension.
It is clear that this raises many questions in terms of training personnel for this industry, and for businesses - what to do with the staff whose functions will be transferred to AI.
These are the latest statistics that show the growing adoption and important role of AI in Marketing and Advertising.
42% of companies are using AI and are exploring ways to integrate it into their business (IBM Global AI Adoption Index 2023). I think this year the numbers will exceed 50%
Generative AI is most widely used in marketing and advertising. 37% of respondents working in marketing and advertising indicated that they used AI in their tasks. The two sectors following marketing where GAI use is growing are technology (35%) and consulting (30%) (Statista)