Mistakes when choosing and working with the target audience

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Not knowing your audience entails, at a minimum, a significant increase in budgets for the creation and promotion of a product, and, at a maximum, a complete failure of the business.

The most common mistake is to create a target audience that is too broad. Marketers usually divide a large circle of target audiences into several segments to meet the needs of people from different groups.

Segmenting the audience and thinking through the details of interaction line data with each segment is a difficult part, but not all of the work. It is necessary to test the formed hypotheses, select the optimal communication channels and track conversion rates and partner engagement.

Our experts recommend reviewing the portrait of a potential partner at least once a year. Network business is developing dynamically and the relevance of the material you have collected will gradually decrease. Therefore, regular review of the portrait of a target partner will help you interact more effectively with potential members of the structure and be one step above your competitors.