How does Belgian startup Elium use inbound marketing?
Posted: Mon Apr 21, 2025 10:01 am
In this article, you will discover the success of the Belgian startup Elium and how they use Inbound Marketing.
What are they doing?
Available by subscription, Elium is an interface for sharing daily information. It functions like a corporate social network, allowing for real-time multi-party chat, similar to Slack or Facebook Workplace. Its unique feature is its search engine, the result of several years of development and powered by a tag shandong mobile number database specific to each company. This makes it easy to find information on a variety of topics, creating a tool that serves as both a real-time exchange platform and an internal library.
Course :
2008
Founded in 2008 by Antoine Perdaens, its CEO and strategic director Raphaël Briner.
2012
Marketing since 2012, the date of a strategic pivot, its own “knowledge platform” ( knowledge sharing ) in the cloud.
2013
In 2013, the startup became profitable, after 5 years of work, particularly in technology.
2015
The Walloon Regional Investment Company (SRIW) is investing in the startup as a seed round.
2017
The average shopping basket of elium customers now stands at 35,000 euros per year.
"Now that the solution is technologically mature, we have a solid customer base and our internal processes are in place, we are ready to accelerate," says Antoine Perdaens.
The company announced its first-ever fundraising of €4 million on Thursday, August 31.
Future
If all goes well , elium will double its workforce in the next two years, going from 20 to at least 40 employees. Its ambition remains cautious: the funds raised will not allow it to attack the enormous American market. This will be for a possible Series B, in two or three years... Unless the technological building block that Elium embodies in the segment of internal corporate networks interests one of the major players in the sector by then...
What are they doing?
Available by subscription, Elium is an interface for sharing daily information. It functions like a corporate social network, allowing for real-time multi-party chat, similar to Slack or Facebook Workplace. Its unique feature is its search engine, the result of several years of development and powered by a tag shandong mobile number database specific to each company. This makes it easy to find information on a variety of topics, creating a tool that serves as both a real-time exchange platform and an internal library.
Course :
2008
Founded in 2008 by Antoine Perdaens, its CEO and strategic director Raphaël Briner.
2012
Marketing since 2012, the date of a strategic pivot, its own “knowledge platform” ( knowledge sharing ) in the cloud.
2013
In 2013, the startup became profitable, after 5 years of work, particularly in technology.
2015
The Walloon Regional Investment Company (SRIW) is investing in the startup as a seed round.
2017
The average shopping basket of elium customers now stands at 35,000 euros per year.
"Now that the solution is technologically mature, we have a solid customer base and our internal processes are in place, we are ready to accelerate," says Antoine Perdaens.
The company announced its first-ever fundraising of €4 million on Thursday, August 31.
Future
If all goes well , elium will double its workforce in the next two years, going from 20 to at least 40 employees. Its ambition remains cautious: the funds raised will not allow it to attack the enormous American market. This will be for a possible Series B, in two or three years... Unless the technological building block that Elium embodies in the segment of internal corporate networks interests one of the major players in the sector by then...