Zvose zviri kufamba maererano nehurongwa; tarisiro yakawana
Posted: Mon Dec 23, 2024 11:04 am
kambani yako kumashure panguva yavo yekuziva, ivo vanofadzwa nezviwanikwa zvavakaverenga uye ivo vakapedzisira vapinda muchikamu chesarudzo.
Pasina kurerwa kwakakodzera, yako yepasi-ye-the-funnel (BoFu) inopa uye inodaidza-kune-chiito (CTAs) pamwe haizoite reso kana kushandura mitsva inotungamira. Nekuisa mitsara yako yemukati Telegraph Data uye yakazara yekurera zano nerwendo rwemutengi, iwe unova nechokwadi chekuti tarisiro ine yakawanda mikana yekuita uye kudzidza nezve masevhisi ako usati wasvika pazasi pefunnel yako. Kana ivo vakanyatsodzidziswa mukati merwendo rwavo rwemutengi vaine zvinoenderana, ivo vanozonyanya kutevera kuburikidza neBoFu inopa senge chigadzirwa demos, chigadzirwa-chaiyo kudhawunirodha uye kubvunzana mafoni.
Gadzirisa kutenderedza nhanho yesarudzo nekupa yakakodzera BoFu zvemukati uye mikana yekushandura pane yako saiti. Unofanirawogadzirisa zvikwata zvako zvekutengesa nekutengesa nekushongedza kutengesa nezvinhu zvine simba zvemukati kuti zvivabatsire kuvhara chibvumirano . Asi hurongwa hwetsvakiridzo haufanire kupera kana wapedza dhiri - mushure mekunge wahwina bhizinesi retarisiro, yave nguva yekuti utange kufunga nezvekukura.
Kukura Danho
Vatengi vanofara vanotungamira kune yakaderera churn mareti uye yakakura kukosha kwehupenyu hwemutengi, saka zvakakosha kumisikidza vatengi kuti vawedzere chigadzirwa chako kana masevhisi zvinobudirira uye kuona yakanyanya mibairo. Panguva ino yerwendo rwemutengi, tarisa pakukura kubatanidzwa kwevatengi nekupa kwako uye kuwedzera kusvika kwako mukati mesangano revatengi.
Nguva zhinji, makambani anoona kuti vatengi vavo havazive kana kuti havasi kushandisa zvikamu zvechigadzirwa chavo kana masevhisi kune yavo mukana mukuru. Dzivisa kusangana chero kuramba kugamuchirwanekuita yakadzama onboarding maitiro umo iwe unoisa zvakajeka zvinotarisirwa uye kuona akakosha evatengi zviwanikwa hubs uye nharaunda maforamu . Ramba uchidzidzisa vatengi nezve nzira yekukwirisa chigadzirwa chako uye tora mukana wezvinyowani kuti varambe vachibatikana uye kugadzira ramangwana rekutengesa uye kuyambuka mikana yekutengesa.
Pasina kurerwa kwakakodzera, yako yepasi-ye-the-funnel (BoFu) inopa uye inodaidza-kune-chiito (CTAs) pamwe haizoite reso kana kushandura mitsva inotungamira. Nekuisa mitsara yako yemukati Telegraph Data uye yakazara yekurera zano nerwendo rwemutengi, iwe unova nechokwadi chekuti tarisiro ine yakawanda mikana yekuita uye kudzidza nezve masevhisi ako usati wasvika pazasi pefunnel yako. Kana ivo vakanyatsodzidziswa mukati merwendo rwavo rwemutengi vaine zvinoenderana, ivo vanozonyanya kutevera kuburikidza neBoFu inopa senge chigadzirwa demos, chigadzirwa-chaiyo kudhawunirodha uye kubvunzana mafoni.
Gadzirisa kutenderedza nhanho yesarudzo nekupa yakakodzera BoFu zvemukati uye mikana yekushandura pane yako saiti. Unofanirawogadzirisa zvikwata zvako zvekutengesa nekutengesa nekushongedza kutengesa nezvinhu zvine simba zvemukati kuti zvivabatsire kuvhara chibvumirano . Asi hurongwa hwetsvakiridzo haufanire kupera kana wapedza dhiri - mushure mekunge wahwina bhizinesi retarisiro, yave nguva yekuti utange kufunga nezvekukura.
Kukura Danho
Vatengi vanofara vanotungamira kune yakaderera churn mareti uye yakakura kukosha kwehupenyu hwemutengi, saka zvakakosha kumisikidza vatengi kuti vawedzere chigadzirwa chako kana masevhisi zvinobudirira uye kuona yakanyanya mibairo. Panguva ino yerwendo rwemutengi, tarisa pakukura kubatanidzwa kwevatengi nekupa kwako uye kuwedzera kusvika kwako mukati mesangano revatengi.
Nguva zhinji, makambani anoona kuti vatengi vavo havazive kana kuti havasi kushandisa zvikamu zvechigadzirwa chavo kana masevhisi kune yavo mukana mukuru. Dzivisa kusangana chero kuramba kugamuchirwanekuita yakadzama onboarding maitiro umo iwe unoisa zvakajeka zvinotarisirwa uye kuona akakosha evatengi zviwanikwa hubs uye nharaunda maforamu . Ramba uchidzidzisa vatengi nezve nzira yekukwirisa chigadzirwa chako uye tora mukana wezvinyowani kuti varambe vachibatikana uye kugadzira ramangwana rekutengesa uye kuyambuka mikana yekutengesa.