Identify your leads and target accounts.

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In Linkedin Sales Navigator, a lead is a person, and a target account is a company. Linkedin Sales Navigator's search interface allows you to very precisely target the people you want to reach within any company, based on a multitude of criteria.

Connecting from HubSpot (Inmail)
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This is an essential step, which closely iran mobile database the steps of Inbound Sales.
It's essential to approach the prospect with the right content based on their purchasing journey, to avoid overly blunt sales pitches, and instead to offer targeted prospects the option of downloading an ebook, whitepaper, or even using a tool on your site that addresses their goals or the problems they need to solve.

Engage & Qualify.
When a prospect takes action on your site (tools, ebook downloads, etc.), HubSpot's marketing automation can take over and send them a workflow of different emails to move them through their purchasing journey faster.

Sell
​​When the prospect is sufficiently educated about your company, your products, your services, it is time to move them into an opportunity in your HubSpot Sales pipeline.
Note: HubSpot and Linkedin integrate in several ways: Linkedin Ads, Linkedin Social, & Linkedin Sales Navigator. If you'd like to learn more, request a demo.