What is Inbound Marketing ?

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Unlike outbound marketing, which can be highly annoying to consumers through repetition, inbound marketing lets customers come to you. Inbound marketing, on the other hand, advocates building a meaningful relationship between the company and the organization. The firm's role is to provide answers to the consumer's questions or needs.

This principle is divided into three phases :

Attract : Communicating to the right thailand mobile database by providing them with quality content and interactions is essential.
Interact : Present solutions and ideas that address their problems so they are more likely to purchase or continue their journey in the purchasing process.
Build Loyalty : Provide help and support to customers before, during, and after the purchase.

difference between inbound and outbound
Inbound marketing has many advantages, however, and results can take time to arrive. However, once the strategy is properly implemented, the benefits will be significant, with approximately 54% more leads.

This practice allows you to multiply your points of contact with your prospects by being present even before the consumer looks for a solution to their problems.

By developing the SEO of the content you offer, you increase your SEO but also your position as an opinion leader in your sector.

Many other benefits could be listed in this article, to know them, we invite you to read the other articles created by STRATENET on the subject of inbound!

Unlike outbound, the goal of inbound marketing is to attract visitors to the company and transform them into loyal customers through various stages.

In conclusion
Both methods presented to you are still relevant. Your choice will depend on your goals, your financial resources, the time you have available, and your workforce.

Finally, outbound and inbound are not like oil and water. Many companies do a mix of the two, which brings even more traffic to the Inbound strategy by targeting more broadly via outbound. It would also be recommended to use 80% Inbound marketing sprinkled with 20% Outbound (provided you target these actions as much as possible: see below) ... In marketing, the only limit is your imagination ... As long as it brings results!

There's also the possibility of targeting outbound marketing as much as possible, given its cost. For example, if you're selling a women's cosmetic product, it's best to run an ad after a program on the subject to maximize your chances of reaching a potential target audience.