How ads differ in Google and Bing

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It's hard to imagine the internet without Google these days. The search engine giant has its fingers, or rather crawlers, in every digital corner. This is why Google has a whopping 90 percent market share among search engines. But there is good news for all its competitors: a few years ago, the percentage was even considerably higher. This means that Google has lost a bit of market share recently. The main beneficiary of this has been the search engine Bing. It is owned by Microsoft and is currently in second place with 8 percent. The third in the league, Yahoo, is far behind in third place with just over 1 percent. If the trend continues, Bing's market share could soon armenia phone number data reach double digits. For companies that want to position themselves successfully in search, it's time to take a closer look at Bing.

The arguments in favor of Microsoft's search engine are clear. First, competition is much lower on Bing. Almost everyone is trying to get their piece of the advertising pie on Google, but only a few focus on alternative search engines. Second, this means cheaper click prices. The search volume will, of course, be much lower than on Google, but you get significantly more performance for your money. Third, it's always good to have a plan B. Google likes to experiment with settings and regularly makes much-dreaded updates. Just recently, for example, they removed the ads from the right-hand side of search results. Who knows what will happen next? So, it's better to have a backup plan ready. And fourth: There's nothing to lose!



Continue running your AdWords campaigns as usual and achieve the desired traffic. However, allocate some budget for Bing. A good start can be to start with exactly the same settings as in your AdWords campaign. This means that ad content, budget, and keywords can be completely transferred. There's also a feature for importing campaigns from AdWords. This allows you to directly compare Bing and AdWords. Perhaps your own ads suddenly perform much better in Bing than in Google? Just try it out for yourself!

The functionality of Bing, both for organic placement and paid ads, is very similar to that of Google. So, anyone who's already worked with AdWords should be able to find their way around the system fairly quickly. However, there are subtle differences that determine success. To make getting started with Bing easier, here's a brief list of the 10 most important differences.