Digital marketing through your own website – which SEO strategies make sense
Posted: Mon Apr 21, 2025 5:48 am
From a business perspective, it is a crime not to have your own website. When a potential customer searches online for a suitable company, the order of the results offered to them, the ranking, is of utmost importance. Search engines sort entries based on various criteria. The more clearly you fulfill SEO criteria, the better your result and thus the higher the likelihood that a potential customer will notice you and use your services. For all entries on the internet, relevance, linking, and regular maintenance of the website content (i.e., its updating) are crucial for the ranking. For local businesses, the importance of customer reviews is crucial when developing suitable colombia phone number data SEO strategies. On your own website, you can present yourself in detail and from your best side. After all, you know your business better than anyone else. When developing your SEO strategies, put yourself in the shoes of a potential customer. How would the customer go about finding you? Use this as a guide when designing your website and your digital marketing strategies.
Show yourself as you really are! With great, engaging content!
Designing your own website isn't difficult. Websites designed using a modular system are often not necessarily recognizable as such. It's definitely a first step toward successful digital marketing! Try template websites. You'll be surprised at how many design options you have with the simplest tools and how many different faces you can give your company. Financing a website and an internet address often costs nothing or no more than a few euros a month.
What you should pay attention to when creating your own website and which SEO strategies are recommended:
List your services and show the full spectrum of your offer
Be clear
Also use images and embed videos
Include images of local landmarks on your website, which might also help customers find your business. Name the image source appropriately (for example, "HamburgerMichel.jpg"). If you use longer text, include keywords with a local relevance in the main headings or subheadings.
Regional information should also be included in your website's URL address and metadata (title and description). Google uses metadata to determine search results.
Integrate Google Maps so that you can be found and, if necessary, also create directions.
Maintain your website: Google My Business checks your listing for neglect and detects if your opening hours aren't up to date or haven't been listed at all. This will deduct important ranking points in the long run.
Show yourself as you really are! With great, engaging content!
Designing your own website isn't difficult. Websites designed using a modular system are often not necessarily recognizable as such. It's definitely a first step toward successful digital marketing! Try template websites. You'll be surprised at how many design options you have with the simplest tools and how many different faces you can give your company. Financing a website and an internet address often costs nothing or no more than a few euros a month.
What you should pay attention to when creating your own website and which SEO strategies are recommended:
List your services and show the full spectrum of your offer
Be clear
Also use images and embed videos
Include images of local landmarks on your website, which might also help customers find your business. Name the image source appropriately (for example, "HamburgerMichel.jpg"). If you use longer text, include keywords with a local relevance in the main headings or subheadings.
Regional information should also be included in your website's URL address and metadata (title and description). Google uses metadata to determine search results.
Integrate Google Maps so that you can be found and, if necessary, also create directions.
Maintain your website: Google My Business checks your listing for neglect and detects if your opening hours aren't up to date or haven't been listed at all. This will deduct important ranking points in the long run.