The structure plus example
Posted: Mon Apr 21, 2025 3:56 am
To provide copywriters with structure and a common thread, it's essential to outline the desired structure of your text. The structure, of course, depends on the type of text you're writing.
Here is an example of how a magazine article can be structured:
We start with an H1
This is followed by general headings, each with an H2 and continued in a logical structure
In addition, a short introduction should be created that describes the topics spain phone number data covered in the text and thus gives a good overview of the text
Sections (depending on the total length) should never exceed a certain number of words to avoid text deserts
Finally, a conclusion should be drawn with a meaningful heading
Specific requirements within the project
If there are specific requirements for your text, these must be included in your briefing. These include linguistic requirements, such as consistent spelling that must be observed, or terms that may not be used at all because, for example, they should not be used to identify a brand. Other requirements could include the use of only certain sources; this can have a variety of reasons.
Additionally, you can specify here if you need additional information, such as meta data with a note for independent review.
The content
Every topic can be addressed in different ways. Therefore, the planned content should be part of a brief. The focus areas are determined through an analysis that takes a closer look at search intent and the competition. Provide your copywriters with bullet points on which topics they should cover, thus establishing the common thread. Your copywriters will now know exactly what to adhere to and embed this content into the appropriate structure. You should also specify what absolutely must be included and what must be omitted for strategic reasons.
Here is an example of how a magazine article can be structured:
We start with an H1
This is followed by general headings, each with an H2 and continued in a logical structure
In addition, a short introduction should be created that describes the topics spain phone number data covered in the text and thus gives a good overview of the text
Sections (depending on the total length) should never exceed a certain number of words to avoid text deserts
Finally, a conclusion should be drawn with a meaningful heading
Specific requirements within the project
If there are specific requirements for your text, these must be included in your briefing. These include linguistic requirements, such as consistent spelling that must be observed, or terms that may not be used at all because, for example, they should not be used to identify a brand. Other requirements could include the use of only certain sources; this can have a variety of reasons.
Additionally, you can specify here if you need additional information, such as meta data with a note for independent review.
The content
Every topic can be addressed in different ways. Therefore, the planned content should be part of a brief. The focus areas are determined through an analysis that takes a closer look at search intent and the competition. Provide your copywriters with bullet points on which topics they should cover, thus establishing the common thread. Your copywriters will now know exactly what to adhere to and embed this content into the appropriate structure. You should also specify what absolutely must be included and what must be omitted for strategic reasons.