Scrolling down, you’ll find a slider that shows rotating testimonials from popular YouTubers. This clever use of social proof quickly builds trust and credibility.
Social proof is a powerful tool for persuading potential customers, which is why page builders like SeedProd have a similar rotating testimonials feature . It’s an effective way to showcase positive feedback while saving valuable real estate on your landing page.
What you can learn from Surfshark: Tailoring your content to your visitors can make them feel seen and create an immediate connection with them. When this happens, they are more likely to engage with your page and trust your brand.
Personalization isn’t as complicated as you might think. If you want to implement this strategy, WPBeginner has new zealand telemarketing data a guide on how to add dynamic content to WordPress (including custom campaigns).
4. Trainwell
Trainwell's landing page
Looking at landing page examples, I’ve seen countless long, scrolling pages filled with information. In reality, this isn’t always a good practice, and Trainwell proves that less really can be more.
They put everything that matters on one screen, so you don't have to scroll. It's a bold move that pays off, because users can focus on the essential information without distractions.
Even in this limited space, they managed to include powerful social proof . They prominently displayed “LOVED BY OVER 39,000 CUSTOMERS!” along with a 4.9 star rating.
Clicking the “Find My Trainer” button takes you to a simple survey that matches users with the right personal trainer. The 14-day free trial banner at the top of the survey is a smart way to address potential hesitations.