Create and optimize a landing page in 8 steps

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The strategic goal of any landing page optimization is to increase conversions in order to achieve higher sales or generate leads. Since landing pages are primarily reached through paid advertising media such as buttons, banners, Facebook ads, and AdWords ads, search engine optimization plays only a minor role. Nevertheless, the page should be optimized for the topic-relevant main keyword—i.e., the exact product or model name of the offered offer. This helps improve visibility in generic search results and sweden phone number data leads to more traffic. To ensure your landing page's success, we have compiled the most important optimization principles for you.

A meaningful headline is half the battle
Experience shows that a reader decides in just a few seconds whether they're interested in an offer and want to explore it further. Just as print media sells at a newsstand through its headline, the headline is also the key eye-catcher of a landing page. It should succinctly tell the visitor what to expect on the page. The visitor must feel like they've come to the right place and will find exactly what they're looking for. A well-structured page has a catchy, topic-related headline, a second headline, and an image that illustrates what the offer is all about.

Less is more
If the visitor finds what they are looking for in the context of a "general store," they are unlikely to engage further with the page. Less is therefore more. To stay with the previously mentioned example, the interested party wants to receive information on the smartphone model "XYZ123" and not be presented with "XYZ125" or "ABC321" from the same manufacturer. The user does not want to land on the "Smartphones" category page of a shop, nor on a product overview of a mobile phone provider, but on a page that shows them reliable information and interesting offers on the desired product "XYZ123," thus offering them added value. The same applies if the user is interested in a white paper. They want to find the advertised content immediately on the corresponding landing page, without having to scroll or search.

Content must inspire the reader
The landing page should be structured similarly to the cover page of a print magazine. True to the principle of "first things first," the central message belongs in the headline. A teaser helps readers quickly grasp the essence of the information. If it's a product, highlight a current product feature, such as "XYZ123 now also with fingerprint sensor." Here, too, teasers help readers quickly absorb information. With a teaser "Did you know...", the provider can create the impression that visitors are receiving insider information that even the manufacturer isn't revealing.