Instagram Analysis: The Tools
Posted: Sat Apr 19, 2025 6:43 am
For example, you can choose a tool that will serve you exclusively to set up your influencer strategy or organize your next contest on Instagram and then combine it with another tool powerful enough to manage multiple accounts as well as a complex publication schedule.
Read on to discover our favorite Instagram analytics tools.
Bonus : Our 8-step guide to growing your social media presence will help you develop a highly effective social media strategy!
1. Instagram Insights
Instagram of course has its own analytics tools (however, to use them you need to have a business profile ).
You can actually learn more about your audience's demographics, when they're online, what they click on (your profile, your website), and what they like (their favorite posts, the ones they comment on) right within the app.
The advantage here is that the data is taken directly from the source, so it is easy to understand and always at your fingertips.
Instagram Insights Dashboard
Source: David Suzuki Foundation
However, Instagram will only show you information about posts and Stories cayman islands phone number data you've created since you converted your account to a business profile. Additionally, you can't view data on desktop, retrieve older information, or export it for analysis.
Here's a tutorial on how to use Instagram Insights:
If you need more detailed data, we recommend looking at other applications.
2. Hootsuite Analytics
You already know that Hootsuite (that's us!) offers a scheduler for Instagram , but don't forget that our dashboard also includes a whole suite of analytics tools.
Here are some things the Hootsuite Analytics dashboard can do that Instagram can't:
• display older data;
• compare indicators over specific periods to obtain a chronological point of view;
• produce customizable reports whenever you want;
• review the performance of specific publications using your favorite metrics;
• monitor your account response time in customer service conversations;
• classify Instagram comments by sentiment (positive or negative).
Other benefits: Hootsuite also offers social listening and competitor analysis tools . These can help you contextualize data from your brand's social profiles within a broader context.
Additionally, since Hootsuite can support dozens of social media platforms, you'll be able to consolidate all your analytics in one place.
3. Iconosquare
Iconosquare is the next tool on our list. This app offers a free Instagram audit for business accounts to give you insight into your brand's strengths and weaknesses. It evaluates not only your posts from the last 30 days, but also your overall profile.
Of course, Iconosquare will then offer you a free trial of its pro dashboard . You'll then benefit from all the most common indicators: engagement rate, number of subscribers, data relating to Stories, etc.
It's also worth noting that analytics are only part of Iconosquare's offering, as the platform also comes with social media management and scheduling tools, such as Hootsuite.
Read on to discover our favorite Instagram analytics tools.
Bonus : Our 8-step guide to growing your social media presence will help you develop a highly effective social media strategy!
1. Instagram Insights
Instagram of course has its own analytics tools (however, to use them you need to have a business profile ).
You can actually learn more about your audience's demographics, when they're online, what they click on (your profile, your website), and what they like (their favorite posts, the ones they comment on) right within the app.
The advantage here is that the data is taken directly from the source, so it is easy to understand and always at your fingertips.
Instagram Insights Dashboard
Source: David Suzuki Foundation
However, Instagram will only show you information about posts and Stories cayman islands phone number data you've created since you converted your account to a business profile. Additionally, you can't view data on desktop, retrieve older information, or export it for analysis.
Here's a tutorial on how to use Instagram Insights:
If you need more detailed data, we recommend looking at other applications.
2. Hootsuite Analytics
You already know that Hootsuite (that's us!) offers a scheduler for Instagram , but don't forget that our dashboard also includes a whole suite of analytics tools.
Here are some things the Hootsuite Analytics dashboard can do that Instagram can't:
• display older data;
• compare indicators over specific periods to obtain a chronological point of view;
• produce customizable reports whenever you want;
• review the performance of specific publications using your favorite metrics;
• monitor your account response time in customer service conversations;
• classify Instagram comments by sentiment (positive or negative).
Other benefits: Hootsuite also offers social listening and competitor analysis tools . These can help you contextualize data from your brand's social profiles within a broader context.
Additionally, since Hootsuite can support dozens of social media platforms, you'll be able to consolidate all your analytics in one place.
3. Iconosquare
Iconosquare is the next tool on our list. This app offers a free Instagram audit for business accounts to give you insight into your brand's strengths and weaknesses. It evaluates not only your posts from the last 30 days, but also your overall profile.
Of course, Iconosquare will then offer you a free trial of its pro dashboard . You'll then benefit from all the most common indicators: engagement rate, number of subscribers, data relating to Stories, etc.
It's also worth noting that analytics are only part of Iconosquare's offering, as the platform also comes with social media management and scheduling tools, such as Hootsuite.