How to set up a Children's Day campaign on WhatsApp
Posted: Sat Apr 19, 2025 6:23 am
According to research by the Cielo Expanded Retail Index (ICVA), retail grew 13% during the week of Children's Day in 2022. The date is seen as a great opportunity to boost sales. In addition, it is a great time to strengthen the brand image and establish lasting connections with customers.
After all, this is a date that involves not only children, but also parents, grandparents, uncles and aunts and uncles and all those who want to be part of this special moment in the lives of little ones. Below, check out 4 steps to create a digital campaign on WhatsApp aimed at children:
1. Create an Interactive Story
Instead of simply sending text taiwan mobile database or images, plan to create an interactive story using WhatsApp’s multimedia features. Use images, short videos, and even features like WhatsApp Status to tell an engaging story related to Children’s Day.
For example, you could create a chapter-based story, where each episode is delivered daily and encourages children to participate in interactive activities , such as solving puzzles or creative challenges.
2. Use Automation with Chatbots
To provide instant and personalized support during this time of high demand, implement advanced chatbots . Chatbots can help children find products, answer frequently asked questions about toys or games, and even offer recommendations based on their interests.
To do this, it is important to make sure that the chatbots are friendly and interactive to captivate the younger audience . At this planning stage, it is also necessary to develop a more relaxed language that is easy to understand and that will attract the attention of children, with emojis and figures of speech, for example.
3. Develop an Augmented Reality (AR) Experience
Take your campaign to the next level by incorporating AR elements. For example, you can create augmented reality filters on WhatsApp that allow kids to try on products, such as wearing character clothes or viewing toys. This makes the experience more engaging and fun for little ones.
After all, this is a date that involves not only children, but also parents, grandparents, uncles and aunts and uncles and all those who want to be part of this special moment in the lives of little ones. Below, check out 4 steps to create a digital campaign on WhatsApp aimed at children:
1. Create an Interactive Story
Instead of simply sending text taiwan mobile database or images, plan to create an interactive story using WhatsApp’s multimedia features. Use images, short videos, and even features like WhatsApp Status to tell an engaging story related to Children’s Day.
For example, you could create a chapter-based story, where each episode is delivered daily and encourages children to participate in interactive activities , such as solving puzzles or creative challenges.
2. Use Automation with Chatbots
To provide instant and personalized support during this time of high demand, implement advanced chatbots . Chatbots can help children find products, answer frequently asked questions about toys or games, and even offer recommendations based on their interests.
To do this, it is important to make sure that the chatbots are friendly and interactive to captivate the younger audience . At this planning stage, it is also necessary to develop a more relaxed language that is easy to understand and that will attract the attention of children, with emojis and figures of speech, for example.
3. Develop an Augmented Reality (AR) Experience
Take your campaign to the next level by incorporating AR elements. For example, you can create augmented reality filters on WhatsApp that allow kids to try on products, such as wearing character clothes or viewing toys. This makes the experience more engaging and fun for little ones.