Attracting foreign investments

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US tariffs may seem like a threat, but for those operating in the franchising world they also represent an opportunity to rethink their positioning and open new avenues. Here's how:

Valorization of local products: the increase in the prices of imported goods makes Italian products more competitive. This favors short supply chains, relaunches the internal market and highlights the quality of Made in Italy.

at a time when the United States is closing, Italy can linkedin data present itself as an ideal destination for foreign investors. Tax incentives, support for business start-ups and bureaucratic facilitation can become levers of great attraction.

Repositioning in global supply chains: companies that previously sourced from the US may start looking for alternatives. Italian franchises can present themselves as reliable and agile partners, offering a competitive advantage in terms of proximity, quality and flexibility.