What metrics can you track with Twitter Analytics?

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Here is the information this tool can reveal to you.

Dashboard
This is the first page you see when you access Twitter Analytics. The dashboard provides a monthly overview of your key metrics, including:

Best Tweet (by number of impressions)
Best mention (by number of engagements)
Best Tweet with Media (tweet including an image or video)
Top Follower (person with the most followers who started following you during the current month)
This page also includes a brief summary of your activity for the month.

Twitter Account Statistics
Source: Twitter [
Tweets page
The second option in the top menu is called Tweets . As you can see from my Twitter albania phone number data account, I hit the jackpot on November 23rd, with a number of impressions well above my usual performance. The graph is very useful for quickly determining trends in your content.

Twitter Activity page with detailed statistics and graphs

You can view the impressions and engagement rates of all your tweets over the selected time period, which by default is the last 28 days. This is also where you can view statistics for your sponsored tweets (paid advertising).

On the right are displayed the averages of different indicators.

Engagement rate
Clicks on the link
Retweets
I like
Answers
You can also click on a particular tweet to access detailed statistics about it:

Twitter Activity Report
Source: Twitter
Videos Page
The More tab in the top menu also takes you to the Videos page. This page only displays statistics for videos uploaded via Twitter's Media Studio platform or for Promoted Ads in video format .

Like the tweets page, it presents statistics on engagements:

Views of a video
Completion rate (number of people who watched the video to the end)
Total number of minutes viewed
Retention
You'll also be able to see more detailed information in Media Studio , including the times your audience is online, the most popular tweets, and what people are saying about you.

Trend map of your Twitter followers' activity

Conversion tracking page
The More tab also provides access to the Conversion Tracking page. To use this page, you must first set up Twitter conversion tracking on your website. You can then access your Twitter Ads conversion data on this page and export it to CSV format.