Simply put, if someone is using a cookie blocker, Google Analytics won't be able to track their activity. Similarly, if someone is using an ad blocker, they may have issues with their Facebook pixel loading, and therefore not triggering a conversion.
As a result, these statistics may be lower than what you see in your internal metrics.
8. Visit Limits
Google Analytics limits site visits to one every 30 minutes per advertising data unique visitor. This is done to prevent tracking spam visits. However, this also doesn't take into account users who leave and return to the website within that time period.
Facebook, on the other hand, doesn't have this type of limit and can report multiple visits per unique user within a 30-minute period.
So, if a user clicks on your website multiple times within a 30-minute period, Facebook will count it as multiple clicks, while Google Analytics will consider it a single visit.In short.
Cookie/Ad Blockers
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MasudIbne756
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