Since its introduction in 2015, Facebook Lead Ads has proven to be a powerful tool for marketers, allowing them to quickly and easily gather lead information. We're excited to share with you the exciting new enhancements Facebook has made to Lead Ads so marketers can communicate their message more clearly to users.
Custom Thank You Screen
Facebook has updated the thank you screen that appears when a user submits a lead capture form. Previously, after submitting a lead capture form, the user was shown a standard thank you screen with a "View Website" button that directed them to a specific web page. However, this page couldn't be customized. With Facebook's Custom Thank You Screen, you can now personalize this page, allowing you to further engage with the user.
This feature is especially important for marketers who want to offer job seekers data downloadable content, such as eBooks or brochures. A download button can now be shown to the user on the thank you page, directing them to the web page where they can download the requested item.
Custom Headline
Facebook has enabled editing of the headline text on a lead capture form. This allows for a more personalized message. Instead of the standard "Learn more by filling out your details below" CTA, you can now customize it for your target users. In this example, we used "Request an eBook."
Lead Ad Questions
Want to learn more about our lead capture ad solutions and how we can boost your lead capture?
Lead Ad Thank You Screen
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