For participants, there are many benefits, such as being able to collect a wide range of information, obtaining high-quality information that meets their needs, and being able to solve problems through direct communication, so they are a very important measure in modern business.
Related article: What is a website in the age of telework? Characteristics of websites that support BtoB marketing and sales activities
Content marketing
Content marketing is a marketing strategy in which companies provide information and entertainment to potential customers to raise awareness of products and services and build trust.
For example, blog articles that focus on information that target netherlands phone directory potential customers want to know are examples of this. Other content marketing methods include downloading white papers that summarize information about products and services that interest potential customers, creating service sites, and providing video content.
In this way, content marketing is not just about attracting interest by providing information, but is also a measure that can be expected to build trust and increase brand awareness. By conveying the features and benefits of products and services through content, it can also be said to be a method that can nurture potential customers into high-quality leads.
Related article: [Inbound Marketing] What is an offer?
[Success story] Conversion rate dramatically increased after renewal
Case study: Sangetsu Corporation
Sangetsu Corporation's decorative building material "GARZAS large ceramic slab" has a wide variety of variations and can create interior spaces with rich design.
Here are some points that led to an increase in conversion rate after the website renewal.