What will be the future of marketing?

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Technology has made the work of marketing teams increasingly efficient, but much more than just productivity, technology allows us to work with data intelligence, automation, machine learning and even virtual reality. Can you imagine how much we have evolved since the time of tube computers until now?

As marketing professionals, we have powerful tools at our disposal that allow us to personalize contact with customers, segment databases so that each customer receives the best offer according to their interests, class, region and much, much more. It is the perfect combination of knowledge and data, generating intelligent marketing. In this article, we bring you a little more about what digital brings to the future of marketing.

In this article we will talk about:

Technology and marketing: The marketing duo of the future;
Impacts of new technologies on marketing processes ;
Humanization in customer contact: Chatbots, Virtual Assistants and more ;
The marketer of the future.


Technology and marketing: The marketing duo of the future


Marketing is becoming increasingly dependent on the telegram data technology area in companies. We have come to understand the importance of using technology to generate data to create intelligent marketing campaigns. The focus is not only on sales, but on nurturing more data through the delivery of products and services that are truly interesting to the company's target audience.

With this, Marketing starts to work with metrics and analyses that allow for continuous improvements in its actions. Furthermore, this combination starts to integrate all the company's departments in order to move all teams towards a common goal: Innovation. Thus, requiring deep collaboration from all departments.



Impacts of new technologies on marketing processes


With the support of data and technology, we have come to see marketing as a living system of strategies that learns and adapts according to sociological, market and technological changes. And no longer as a machine that needs constant control.

With this new position, a very clear alignment between the sales, IT and marketing areas will be necessary, as they will become agents of change within the company with the material to meet and even anticipate customer needs. I emphasize here that technology is not intended to replace the intellect of the front-end, but rather to be a tool for executing these strategies.