Reduced link efficiency

[sumonasumonakha.t]

Each redirect in a chain adds additional time to your page load time. A slowdown of just 1 second can reduce user satisfaction by 16%.

The likelihood of mobile visitors leaving your site increases by 123% when page load time increases from 1 to 10 seconds.

Page load speed and bounce rate statistics

Therefore, it can negatively impact your SEO as search engines interpret it as a sign of a "bad user experience."

So, if your website has a lot of redirects, you could lose visitors and hurt your office 365 database ranking.


If you have a long redirection chain, the value of backlinks to your site is diluted.

Each redirect can reduce the amount of link equity being passed on. This means the boost you receive from other sites linking to you could be less effective, affecting your search engine rankings.

Crawling and indexing problems
Search engine bots may have trouble scanning and indexing your pages if they encounter "redirect chains."