Google Analytics Metrics

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This helps in setting realistic growth goals and planning your marketing strategy accordingly.

Lead generation metrics to track
1. Website traffic
Website traffic is often the first lead generation metric tracked because it serves as the basis for evaluating the success of your campaigns.

Without traffic there are no leads, so it's important to understand how many people are coming to your website and where they're coming from.

By tracking website traffic , you can assess whether your marketing campaigns, SEO facebook database efforts, or paid ads are generating potential leads.



One of the easiest and most accurate tools to track changes in website traffic is Google Analytics.

It gives you detailed insights into the number of visitors, traffic sources, and even user behavior on your site.

Monitoring web traffic throughout the life of your lead generation campaigns will help you identify trends and opportunities for improvement and ensure your strategies continue to attract high-quality traffic.

2. Bounce rate
Bounce rate refers to the percentage of visitors who land on your website and leave without interacting with other pages.