Digital Marketing Step by Step – Lead Generation

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If your company only offers direct offers (products or services), it leaves visitors with only two options: either buy or leave the site. In this case, unfortunately, most visitors will leave the site.

The right way to get around this is to offer some kind of richer content (an eBook, webinar or template) that your prospects will find worth exchanging for contact information in a form, increasing your lead base.

Nowadays, for a user to fill out a form, it is necessary to “give something” in return, as competition is very high and a greater appeal is needed to generate leads.

This way, your company will have bait and will be able to maintain a close relationship.

It is also important to stay alert to everything that is happening, even in areas that mobile phone number data updated 2025 seem to have nothing to do with your business or the most relevant topics for your market and your company. Especially if you have noticed that they are highly sought after by visitors.

You can provide 5 ways to capture leads for your base:

– E-books;

– Whitepapers;

– Webinars;

– Templates;

- Tools.

(These 5 tools are the subject of my next post).

These forms of lead generation are very important to maximize results.

It is also very important to remember three things:

1 – It is essential to create good Landing Pages, Forms or any other form of lead generation to convey security to the visitor so that they fill in their data and that they will not be used inappropriately and showing that the content is in fact worthwhile is essential for the conversion rate to be high.

2 – Another thing to remember is that it is not enough to just generate Leads. You need to maintain a relationship with the potential customer until they are ready to buy.

3 – Finally, there needs to be alignment between the Marketing and Sales areas. Just as the Sales area needs to generate the highest possible quantity and quality of Leads, the Marketing area needs to ensure that Leads are not “spammed” or approached inappropriately.

If you have completed all the previous steps correctly: Preparation , Review , Integration , installed your Google Analytics and defined which strategy you will use for lead generation, let's move on!