lunokunceda ukwenza amava omsebenzisi anentsingiselo ngakumbi nafanelekileyo. Ngokuqokelela idatha malunga nokuziphatha kokukhangela komsebenzisi, izinto anomdla kuzo, kunye nezinto azikhethayo, amashishini kunye nemibutho inokubonelela ngeengcebiso ezenzelwe wena kunye nomxholo onokuthi unxibelelane naloo msebenzisi. Oku kunokunceda ukwakha ukuthembela kunye nokunyaniseka, kwaye ukhuthaze abasebenzisi ukuba bachithe ixesha elininzi kwiwebhusayithi kwaye babandakanyeke ngokunzulu ngomxholo wayo.
Olunye uncedo lobuntu kukuba lunokuphucula amazinga okuguqulwa. Ngokubonelela ngeengcebiso zomntu ngamnye kunye nezibonelelo, amashishini kunye nemibutho inokunyusa amathuba okuba abasebenzisi bathathe inyathelo elifunekayo, elifana nokuthenga okanye ukuzalisa ifom. Oku kunokukhokelela ekwandeni kwengeniso kunye ne-ROI ephezulu.
Ukuphumeza ukwenziwa komntu ngokufanelekileyo, amashishini kunye nemibutho kufuneka baqale baqokelele idatha kubasebenzisi babo ngeendlela ezahlukeneyo, ezinje ngohlalutyo lwewebhusayithi, uphando, okanye ingxelo yomsebenzisi. Le datha ingasetyenziselwa ukwenza iiprofayili zomsebenzisi kunye nokulungelelanisa umxholo kunye nezinto zoyilo ukuhlangabezana neemfuno kunye nezinto ezikhethwa ngumsebenzisi ngamnye.
Eminye imizekelo yokwenziwa komntu kuyilo lwewebhusayithi ibandakanya iingcebiso zemveliso zomntu, imikhankaso ye-imeyile ekujoliswe kuyo, kunye namaphepha okufikela omntu. Kubalulekile ukuqaphela, nangona kunjalo, ukuba ubuqu kufuneka benziwe ngendlela ehlonipha ubumfihlo bomsebenzisi kunye nokhuseleko lwedatha.
Isishwankathelo, ukwenziwa komntu sisixhobo esinamandla kuyilo lwewebhusayithi esinokunceda ukwenza amava omsebenzisi abandakanyekayo kwaye anelisayo, ukuphucula amazinga okuguqulwa, kunye nokunyusa ingeniso. Ngokuqokelela idatha malunga nokuziphatha komsebenzisi kunye nezinto ezikhethwayo kunye nokulungelelanisa umxholo kunye nezinto zoyilo thenga idatha yetelemarketing ukuhlangabezana neemfuno ezizodwa zomsebenzisi ngamnye, amashishini kunye nemibutho inokudala iwebhusayithi evelele kwindawo egcwele i-intanethi.
Indima yeemvakalelo ekubandakanyekeni komsebenzisi
Iimvakalelo zidlala indima ebalulekileyo ekubandakanyekeni komsebenzisi kwiiwebhusayithi. Abasebenzisi bahlala besenza izigqibo ezisekelwe kwindlela abaziva ngayo, kunokuba bacinge ngengqiqo kuphela. Oku kuthetha ukuba amashishini kunye nemibutho kufuneka baqwalasele ifuthe leemvakalelo kuyilo lwewebhusayithi yabo, umxholo kunye nomyalezo.
Enye indlela iimvakalelo ezinokuchaphazela ngayo ukuzibandakanya komsebenzisi kukusebenzisa ukubalisa amabali. Ngokwenza ingxelo enyanzelisayo evuselela iimvakalelo ezifana novelwano, uchulumanco, okanye inkuthazo, amashishini kunye nemibutho inokunxibelelana nabasebenzisi kwinqanaba elinzulu kwaye ibakhuthaze ukuba babandakanyeke ngakumbi ngomxholo wabo.
Enye indlela iimvakalelo ezinokuchaphazela ngayo ukubandakanyeka komsebenzisi kukusebenzisa izinto zokuyila ezibonakalayo ezifana nombala, imifanekiso, kunye nokuchwetheza. Ezi zinto zinokusetyenziselwa ukudala umoya okanye ithoni ehambelana nabasebenzisi kwaye incede ukuhambisa ubuntu bohlobo okanye ixabiso.
Kubalulekile ukuqaphela, nangona kunjalo, ukuba iimvakalelo zinokuba nefuthe elibi kukuzibandakanya komsebenzisi. Ngokomzekelo, ukuba i-website iyakhathaza ukusebenzisa okanye iqulethe ulwazi olulahlekisayo, abasebenzisi banokufumana iimvakalelo ezinjengomsindo okanye ukudideka, oku kunokukhokelela kwizinga eliphezulu lokuxhamla kunye namanqanaba aphantsi okuzibandakanya.
Ukusebenzisa iimvakalelo ngokufanelekileyo kuyilo lwewebhusayithi, amashishini kunye nemibutho kufuneka baqonde abaphulaphuli abajoliswe kubo kunye neemvakalelo ezinokuthi zihambelane nabo. Kufuneka kwakhona baqwalasele umxholo apho iwebhusayithi yabo iya kusetyenziswa kwaye iqinisekise ukuba uyilo kunye nezinto zomxholo zihambelana nokulindelwe ngabasebenzisi.
Isishwankathelo, iimvakalelo zidlala indima ebalulekileyo ekubandakanyekeni komsebenzisi kwiiwebhusayithi. Ngokusebenzisa ukubaliswa kwamabali kunye nezinto zoyilo olubonakalayo ukwenza umoya okanye ithoni ehambelana nabasebenzisi, amashishini kunye nemibutho inokudala amava omsebenzisi abandakanyekayo kunye nokwanelisayo. Nangona kunjalo, kubalulekile ukuqinisekisa ukuba iimvakalelo zisetyenziswa ngendlela eyiyo kwaye elungelelaniswe nokulindelwe ngabasebenzisi ukunqanda iimpembelelo ezingalunganga kumanqanaba othethathethwano.
Olunye uncedo oluphambili lokwenziwa komntu kukuba
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