The global shopping cart abandonment rate reached an alarming 70% in 2023. The graph below shows the shopping cart abandonment rate worldwide over the years:
Overall Cart Abandonment Rate (2)
Image via Statista
Shopping cart abandonment rates also vary by device.
A recent study shows that mobile devices have a higher cart abandonment rate than desktop computers. In 2022, the cart abandonment rate for mobile devices and desktop computers was 84% and 72% respectively, as shown in the graph below.
Shopping cart abandonment rate by device
Image via Statista
The cruise and ferry industry experienced a 98% cart gambling data philippine abandonment rate, making it the highest among various sectors, as you can see below.
Cart abandonment by industry
Image via Statista
You may also like:
23 Email Marketing Statistics to Dramatically Increase Your Conversions
19 Best Practices for Sending Cart Abandonment Emails and Increasing Conversions
What is a good abandoned cart email conversion rate?
Cart abandonment emails convert 1 in 2 people. And it's getting better.
Automating your cart abandonment emails can increase your conversions. In 2023, automated cart abandonment emails had a 46.6% open rate and a 5.7% click-through rate, as you can see below.
Abandoned Cart Email Statistics
-
Jahangir655
- Posts: 36
- Joined: Sat Dec 28, 2024 3:20 am