Inbound marketing emerges as a non-invasive marketing or advertising strategy. This type of approach consists of developing valuable content that meets each of your potential client's needs during all points of contact with your product or service. In this way, you ensure that they not only make a purchase, but also have a memorable experience.
On the other hand, as an opportunity for your company, inbound marketing in the process of attracting customers enhances the development of your brand's branding, positioning, reach and content.
Attraction
Conversion
Education
Closing
Loyalty.
As you can see, this allows you to create an action such as approaching a mexico phone number lookup free who had a need, interacted and learned with our content and was finally convinced that the service/product you offer is the best option.
For example, if a person is interested and gives you their contact information, instead of bombarding them with advertisements and offers, you send them educational mailings where the solution you offer is present, thus allowing the potential client to make a decision at the right time.
Artificial intelligence
Artificial intelligence, or AI, often seems like a difficult concept to understand, but we have all encountered this initiative in one way or another.
When you enter the landing page of your favorite streaming service, you will notice that you always have new recommendations about content that you have not yet explored and, interestingly, these recommendations were a choice that suited your tastes.
This action was carried out by AI. The search engines of this platform generate continuous learning about your preferences, thus developing a catalogue according to your interests and tastes.
Here's another example: you need a rug to decorate your new apartment and you go to a home improvement store. You make your purchase and want to coordinate the delivery date of your order and Sonia responds asking for your purchase code so she can help you.
Sonia is the company's chatbot, which naturally helps you have a conversation in which your needs will be answered quickly 24 hours a day.
As you can see, we are in constant interaction on a daily basis with various marketing concepts that we do not always delve into, but we do coexist with.
We look forward to seeing you in the next edition of our Digital Dictionary.