Just having a responsive website is not enough. When creating a mobile version, we should always think about how people use mobile devices to search and make it as easy as possible for them to navigate the website and interact with it.
Back in 2015, Google confirmed that mobile search volume is growing at an incredible rate and having a responsive website is simply a must. Smartphones and tablets have completely kuwait phone number data changed the way people access websites. Nowadays, it is necessary for users to easily navigate your website across platforms and devices. Searching for information, reading reviews and making reservations are increasingly done on mobile devices.
Why should you focus on a mobile version of your website?
Jim Yu, CEO of Bright Edge, conducted a study on website ranking in search results following the mobile index. The study, which tracked data for over 25 million words, found that 79% of websites rank differently on mobile than on desktop.
In 2016, Google announced the development of a new algorithm specifically for mobile search . The impact of this algorithm on websites is impossible to predict. But one thing is certain: luck favors the prepared, and that is why marketers should definitely focus on the mobile version of the website.
Google interprets each user’s most likely intent through micro-moments. The content offered is therefore tailored to the user’s presumed intent. It even changes the number and placement of videos and images in the SERP depending on the likely intent.
Mobile and Desktop SEO: Different Content Strategies
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