Constantly increasing your online sales isn't easy, but these e-commerce tips will help you!
To sell online , it's not enough to just have a website up and running. In addition to investing in performance campaigns , your e-commerce site needs to be well structured to convey trust, brand differentiation and make it easier for customers to find what they need.
Below, we list the main e-commerce tips to transform your website into a sales machine !
1. Real-time customization
Customizing your e-commerce according to your customers' profile is already a mandatory strategy. After all, it is this type of detail that will ensure that specific needs are met.
The more personalized your offers are , the greater your canada phone number format chances of making a sale. To do this, you can use your customers’ search history and preferences to personalize your storefront and even send targeted communications via pop-ups or email marketing .
2. Offer discounts
Here at Coruja, we have already had experiences with e-commerces that do not like or are afraid to offer discounts. If this is your case, know that you are making a big mistake. And this also applies to luxury brands.
There are several ways to offer discounts, from traditional stock clearance sales or even a special discount for a customer's birthday.
Either way, promotions create a sense of urgency , leading customers to make quicker decisions and, of course, complete the purchase.
It is worth mentioning, however, that it is necessary to maintain consistency in promotions . Therefore, visualize them within the Marketing strategy to understand whether they make sense in relation to the brand's positioning and the market's seasonality . After all, just like any other strategy, discounts should not be applied randomly.
3. Have a responsive e-commerce
Are your customers able to browse and buy with a good mobile experience ? If your answer was “no”, then you are losing money.
The number of people who browse the internet in Brazil is already greater than that of a desktop. Therefore, it is essential to have a responsive e-commerce site that loads quickly and is easy to navigate on a mobile phone.
4. Use live chat to your advantage
Another behavior we have observed here at Coruja is the fact that many people have preferred to buy via WhatsApp. With the ease of communication offered by the app, many users want to talk to a salesperson before making a decision.
Therefore, inserting a floating WhatsApp button in your e-commerce can make all the difference. Not only to sell more, but also to increase the average ticket.
5. Offer free shipping
We know that this is another e-commerce tip that causes some resistance among our customers.
However, we realize that many people prefer to pay a little more for the product just to get the benefit of free shipping.