Relationship marketing on social media

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Social media has been around for a long time and with it we learn how to interact with other people every day. From the practices of Marketing 1.0 to the arrival of Marketing 4.0, which is what we are experiencing today.

Let us briefly explain what stage Marketing 4.0 is at, according to Philip Kotler, a Marketing scholar for years:

The main concept is “Moving from Traditional to Digital”.

Marketing 4.0 is marketing that considers whatsapp numbers south africa human feelings, social transformations, and also the revolution of online interaction. It is the period in which brands need to humanize themselves to influence human relationships to reach their consumers.

If you've been following our latest posts, every week we're bringing you different ways to interact with your customers:

CRM
The importance of blogging
Relationship via email
Relationship marketing on social networks
How to have a good relationship on social media
Reply to comments
Interaction generates interaction. Respond in a personal way, always paying attention to everyone. This way, they will interact more and more with your brand.

Interact with followers
Got some free time? Go to the profile of your most active followers, like a photo, reply to messages, see tags and any mentions made.

Listen to what they are saying
Use Twitter to understand what’s happening at the moment and create content for your brand. Also, follow hashtags, create your own for your brand and stay up to date.

Create humanized content
We believe that in a not-so-distant future, machines will be creating more content than humans and the only way to differentiate ourselves from them is by doing what only we can: humanizing!

Create content that involves feelings.

Generate valuable content
You know that need to fill out a table that some brands have? It might be better not to do it! Instead of posting anything on your brand's social networks, save your energy for valuable content that converts into saves, shares and is interesting to your audience.

Share information with your community
Keep your audience up to date on topics related to your field, share news, updates and information. Example: If you talk about health, show some precautions and care about the current virus.

There are many ways to generate relationship marketing, but if you follow these 6 tips you will already be one step ahead of many competitors.