How to create an optimized listing?
Posted: Thu Feb 20, 2025 4:36 am
Optimize your listings in key search engine directories – create Google posts and add photos of your accommodation so potential visitors can see your property from the outside and inside. In addition to the rooms themselves, don’t forget the reception area, restaurant or social facilities.
Manage and respond to reviews. Local reviews are considered the most useful content that potential guests use when making decisions. Responding to reviews shows that you value your customers and the feedback they leave about your business. This is essential because Google rewards businesses that respond to reviews with higher rankings.
Answer questions and create a FAQ section mexico phone number data on your website. FAQs should be date-tagged so they can appear in search results and maximize organic search potential.
Make sure the pin on Google Maps is actually in the right place so that users can easily find your hotel.
Differentiate your property and provide potential guests with additional details about health and safety measures, Wi-Fi availability, and other additional amenities such as a sauna, pool, fitness center, etc.
Always manage the opening hours of your hotel, restaurant, spa and other facilities so that they are up to date - this way, guests will know exactly when they are open and closed, and when they will be able to use the services.
Harness the power of social media
Almost everyone uses some form of social media these days. So create a profile on one of them, whether it’s Facebook, Instagram or another social network, and share content about the most popular destinations, travel tips, special offers from your accommodation, cultural events and local attractions. Thanks to these posts, you will maximize your visibility , build greater brand awareness and generate more links, which can have a positive impact on your visibility, traffic and revenue.
Manage and respond to reviews. Local reviews are considered the most useful content that potential guests use when making decisions. Responding to reviews shows that you value your customers and the feedback they leave about your business. This is essential because Google rewards businesses that respond to reviews with higher rankings.
Answer questions and create a FAQ section mexico phone number data on your website. FAQs should be date-tagged so they can appear in search results and maximize organic search potential.
Make sure the pin on Google Maps is actually in the right place so that users can easily find your hotel.
Differentiate your property and provide potential guests with additional details about health and safety measures, Wi-Fi availability, and other additional amenities such as a sauna, pool, fitness center, etc.
Always manage the opening hours of your hotel, restaurant, spa and other facilities so that they are up to date - this way, guests will know exactly when they are open and closed, and when they will be able to use the services.
Harness the power of social media
Almost everyone uses some form of social media these days. So create a profile on one of them, whether it’s Facebook, Instagram or another social network, and share content about the most popular destinations, travel tips, special offers from your accommodation, cultural events and local attractions. Thanks to these posts, you will maximize your visibility , build greater brand awareness and generate more links, which can have a positive impact on your visibility, traffic and revenue.