Best SEO strategies for 2022
Posted: Thu Feb 20, 2025 4:11 am
Even in 2022, creating useful, expert, trustworthy, and fresh content that answers your audience's questions is the best SEO strategy . Period.
Write long-form content that targets long-tail keywords.
Organize your content accordingly using H2 and H3 headings so that Google can navigate your content well.
Diversify your content. Google’s algorithm can pull lebanon phone number data answers from text, images, videos, and other sources, so create a variety of media for evergreen topics that can start to build traffic and authority for your website.
Use structured data. Schema markup helps Google clearly understand the information and types of information you provide.
Optimize for voice search. People are increasingly using mobile phones, and no one is going to type long queries into the search bar manually. People will speak them, so you need to optimize for voice search.
Technical SEO
While content-based SEO is paramount, technical SEO is becoming more important with the Page Experience and Mobile First updates. That's why Google has released new ranking factors called Core Web Vitals.
Core Web Vitals consists of three parameters:
LCP (Largest contentful paint) = how long it takes to load the largest content on the page.
FID (First input delay) = how long it takes for a site to register a user's first click on the page.
CLS (Cumulative layout shift) = how stable the page is (i.e. whether there are unexpected movements on the page, such as shifting elements when zooming in/out/scrolling, annoying pop-ups, etc.).
You can use Google Search Console to check your Core Web Vitals .
Write long-form content that targets long-tail keywords.
Organize your content accordingly using H2 and H3 headings so that Google can navigate your content well.
Diversify your content. Google’s algorithm can pull lebanon phone number data answers from text, images, videos, and other sources, so create a variety of media for evergreen topics that can start to build traffic and authority for your website.
Use structured data. Schema markup helps Google clearly understand the information and types of information you provide.
Optimize for voice search. People are increasingly using mobile phones, and no one is going to type long queries into the search bar manually. People will speak them, so you need to optimize for voice search.
Technical SEO
While content-based SEO is paramount, technical SEO is becoming more important with the Page Experience and Mobile First updates. That's why Google has released new ranking factors called Core Web Vitals.
Core Web Vitals consists of three parameters:
LCP (Largest contentful paint) = how long it takes to load the largest content on the page.
FID (First input delay) = how long it takes for a site to register a user's first click on the page.
CLS (Cumulative layout shift) = how stable the page is (i.e. whether there are unexpected movements on the page, such as shifting elements when zooming in/out/scrolling, annoying pop-ups, etc.).
You can use Google Search Console to check your Core Web Vitals .