Automation in digital marketing
Posted: Mon Dec 23, 2024 5:45 am
Despite the opinion of many marketers today that those who look for online tools for everything do not understand digital , these tools are now massively used around the world, which tells us that there must be a good reason for this. Let's step into the world of marketing automation together!
The concept of marketing automation
When we say “marketing automation,” we think of robots that whatsapp number come up with good copy for Google AdWords ads or, say, an imaginary conveyor belt on which e-books are compiled, but in reality it doesn’t look like that. This term refers to online tools whose main role is to implement processes, perform repetitive tasks , as well as monitor and analyze numerical data relevant to digital marketing.
They often come in the form of SaaS tools ( Software as a Service ), with a monthly fee for use, and some also offer free versions, with limited options. Their purpose can vary, depending on the digital communication channel they are intended for.
marketing automation
Why should you use marketing automation tools?
To better understand the concept of marketing automation, we will compare it to a personal assistant or a lower-level employee in the marketing department. These tools do everything that you could delegate to that team member. Here we are talking about those tasks that you already know how to perform and are important to the process, but you are running out of time to complete them due to dealing with higher-priority actions.
What are the main advantages of using automation?
they save you time,
facilitate the execution of tasks,
monitor performance and report.
marketing automation in digital marketing
At first, you may think that these tools are not worth your effort or money, but you just need to familiarize yourself with the specific interface and adopt the logic, and further use will be without any hitches.
Speaking of interfaces , it can happen that tools for the same purpose (for example: centralized social media publishing) have different looks and/or services. It's up to you to choose the right tool, or even a combination of them, that will be the optimal solution for you.
TailwindHootsuite and Tailwind tool integration
What can we automate?
There are many automation tools, but when it comes to marketing, the most common are those for the following purposes:
email marketing,
managing profiles on social networks,
automation of the sales process/sales funnel (important for the marketing and sales sectors).
Some associate marketing automation exclusively with lead generation and sales processes , while others have gone a little broader in their definition, including all tools that can be used in the marketing sector and be helpful there.
MediatoolkitMediatoolkit
Some of the most popular tools used for marketing automation, or companies that offer such tools, are:
Mailchimp,
GetResponce,
Buffer,
Hootsuite,
Tailwind,
Post Planner,
Klout
Marketo,
HubSpot,
SALESmanago.
It is also important to mention two tools originating from our region:
Mailplus – email marketing i
Mediatoolkit – electronic press clipping.
No matter how much you advocate "common sense" in digital marketing, try leaving some of the work to these great tools. You'll be grateful to their creators!
The concept of marketing automation
When we say “marketing automation,” we think of robots that whatsapp number come up with good copy for Google AdWords ads or, say, an imaginary conveyor belt on which e-books are compiled, but in reality it doesn’t look like that. This term refers to online tools whose main role is to implement processes, perform repetitive tasks , as well as monitor and analyze numerical data relevant to digital marketing.
They often come in the form of SaaS tools ( Software as a Service ), with a monthly fee for use, and some also offer free versions, with limited options. Their purpose can vary, depending on the digital communication channel they are intended for.
marketing automation
Why should you use marketing automation tools?
To better understand the concept of marketing automation, we will compare it to a personal assistant or a lower-level employee in the marketing department. These tools do everything that you could delegate to that team member. Here we are talking about those tasks that you already know how to perform and are important to the process, but you are running out of time to complete them due to dealing with higher-priority actions.
What are the main advantages of using automation?
they save you time,
facilitate the execution of tasks,
monitor performance and report.
marketing automation in digital marketing
At first, you may think that these tools are not worth your effort or money, but you just need to familiarize yourself with the specific interface and adopt the logic, and further use will be without any hitches.
Speaking of interfaces , it can happen that tools for the same purpose (for example: centralized social media publishing) have different looks and/or services. It's up to you to choose the right tool, or even a combination of them, that will be the optimal solution for you.
TailwindHootsuite and Tailwind tool integration
What can we automate?
There are many automation tools, but when it comes to marketing, the most common are those for the following purposes:
email marketing,
managing profiles on social networks,
automation of the sales process/sales funnel (important for the marketing and sales sectors).
Some associate marketing automation exclusively with lead generation and sales processes , while others have gone a little broader in their definition, including all tools that can be used in the marketing sector and be helpful there.
MediatoolkitMediatoolkit
Some of the most popular tools used for marketing automation, or companies that offer such tools, are:
Mailchimp,
GetResponce,
Buffer,
Hootsuite,
Tailwind,
Post Planner,
Klout
Marketo,
HubSpot,
SALESmanago.
It is also important to mention two tools originating from our region:
Mailplus – email marketing i
Mediatoolkit – electronic press clipping.
No matter how much you advocate "common sense" in digital marketing, try leaving some of the work to these great tools. You'll be grateful to their creators!